Facebook Rolls Native Page Management Tools Into Pages Dashboard

Facebook has simplified the process of managing Pages on the site by aggregating several of the previously scattered native tools and data into a new Pages dashboard. Accessible from left sidebar bookmark called “Pages”, the dashboard allows admins to view notifications, total Likes and Like growth, active users, time of last update, and access the Use Facebook as Page feature for all of their Pages from a single location.

The Pages dashboard will make it easier for admins to quickly check the pulse of their Pages, and it will be especially helpful to those who concurrently manage multiple Pages.

Facebook has been making a big push lately to give Page admins more control and data. It launched Use Facebook as Page in February, allowing admins to Like and comment around the site under the alias of their Page. It also allowed them to see notifications about activity on their Page, and then moved to make these notifications more accessible by showing them on the admin view of a Page.

The announcement of the feature lists the following tools, links, and data as appearing in the Pages dashboard:

  • View and clear notifications of new activity
  • View the total number of Page Likes
  • View the number of new Page Likes (hover above Total Likes)
  • View the number of Actives (people who have interacted with or viewed your page or its posts)
  • See when your page was last updated
  • Switch to being logged in as your Page

Before this update, these were fragmented across Pages themselves and the Pages Insights tool. Now they’re accessible from http://www.facebook.com/?sk=pages, the Pages tab in the Ads Manager, or the home page bookmark for Pages that has been split from the old “Ads & Pages” bookmark that appear to users who both administrated Pages and held an ads account.

The dashboard will come as an especially welcomed addition by professional Page managers who often control multiple Pages at a time. It will streamline their workflow and let them concentrate on deeper analytics and strategy rather than constantly clicking around to monitor performance.

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