1.65 Billion Likes of TV Shows Indicates Facebook’s Importance to Television

At the TV of Tomorrow conference today in San Francisco, Facebook’s Director of Media Partnerships Justin Osofsky revealed that 275 million users have Liked a TV show on Facebook. Those that have Like an average of six shows, which means there’s been roughly 1.65 billion Likes of TV shows. 17 of the 100 most Liked Pages represent TV shows.

These statistics indicate that TV studios should consider increasing their marketing efforts on Facebook to take advantage of the organic interest in Liking Pages of TV shows. Through Pages, they can strengthen fan loyalty, increase viewership, and sell merchandise.

With DVD sales slipping and more viewers moving towards online streaming services such as Netflix and Hulu that earn less for content producers and studios, the TV industry needs to keep fan loyalty high. Liking a TV show has become a common practice — not one reserved for just a show’s biggest fans, causing Facebook Pages to emerge as a powerful medium for increasing this loyalty.

Pages for shows such as Family Guy (30.2 million Likes), South Park (26.7 million), Two and a Half Men (18.8 million), and Glee (13.7 million) have converted their strong brands into huge followings without relying on advertising. This is because years of great content have led users to actually feel the shows help define their identity, so they’re happy to share their affinity with friends.

These Pages use their updates to announce air-times of episodes, offer video clips, direct user to studio websites where they can stream shows, and encourage fans to buy t-shirts and DVDs. Some shows post exclusive content, such as interviews with actors and directors, so Liking their Pages becomes essential to getting the full experience.

Pages for characters from shows offer additional opportunities for communication. For instance Sheldon Cooper, a character played by Jim Parsons on the show The Big Bang Theory has 4.9 million fans, and posts in character to deepen the connection between fans and the program.

Some shows with popular Pages aren’t utilizing their enormous fan bases, though. For example, the Page for character Dr. House of the Fox show House has 19.9 million Likes and is growing at nearly a million Likes a month, but hasn’t posted any content since April 2010

Similar to music which claims 44 of the top 100 Pages as of May, the potential ROI for Facebook marketing of television is high because Liking Pages for shows feel natural, dissimilar to Liking Pages of brands. By creating Pages for their shows and characters, and updating them frequently with relevant news and exclusive content, TV studios can capitalize on the inherent interest of users.

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7 Responses to “1.65 Billion Likes of TV Shows Indicates Facebook’s Importance to Television”

  1. Facebook users ‘liked’ TV shows 1.65 billion times - Lost Remote says:

    [...] Facebook audiences. At the TV of Tomorrow conference today, Facebook’s Justin Osofsky put it into perspective: 275 million Facebook users have liked TV shows 1.65 billion [...]

  2. iFive: Cloud iTunes Imminent, Microsoft Argues With Intel, U.K. To Revamp IP Law, Google Against Face IDs, "Like" On 33% Of Web | Fast Company says:

    [...] 25% have an option from Google, and 20% bear Twitter's code. Meanwhile TV shows have received 1.65 billion likes on Facebook–suggesting that Facebook may be more important to the TV industry than we had [...]

  3. Les 5/5 de Facebook #4 says:

    [...] Sur Facebook, les séries sont reines. 17% des pages ayant le plus de fans sont dédiées à des séries télés. Elles cumulent plus de 1,65 milliards de fans. Alors que les audiences télés ont tendance à diminuer au profit de services de streaming, Facebok devient un relais pour le merchandising des séries. A voir comment elles vont adapter leur show aux médias sociaux. Plus de détails sur Inside Facebook. [...]

  4. TV Shows: How Important Are 1.65 Billion Likes To Television? | Daily Link — Biztegra - Social Web Solutions says:

    [...] Josh Constine pointed out in his article, Facebook users have a stronger reaction when it comes to shows and their characters in comparison [...]

  5. Social TV – The Power of Discovery, Recommendation, and Serendipity | b-roll.net says:

    [...] Key to Audience Loyalty and Development Some pretty compelling statistics come in report from Inside Facebook citing data from Facebook’s Media Partnerships Director Justin [...]

  6. Social TV – The Power of Discovery, Recommendation, and Serendipity says:

    [...] Key to Audience Loyalty and Development Some pretty compelling statistics come in report from Inside Facebook citing data from Facebook’s Media Partnerships Director Justin [...]

  7. Qui gagnera la guerre de la télévision sociale? | A nos vies numériques says:

    [...] les plus « likées » sur Facebook sont des émissions de télévision, et Facebook estime à 1,65 milliard le nombre de « likes » d’émissions de télévision. [...]

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