Countries That Adopted Facebook Early See Lower Traffic Growth Rates, Occasionally Negative

Many of the largest, earliest-established countries on Facebook have seen odd traffic fluctuations in the last months, according to our Inside Facebook Gold data. Canada, for example, has gained or lost tens of thousands of users since the middle of last year, and in April lost near half a million users.

But what’s the overall trend? We took a closer look at our historical data to see if larger trends emerge. We graphed the growth rate each month going back to the start of 2008 for five of the first countries to see very broad adoption of Facebook, also including the United States, the United Kingdom, Turkey and Australia.

The results: You can clearly see the overall decline over time, with each of the five falling towards zero. Obviously, percentage gain here can be deceiving because any growth is a lot, proportionally, at the start, but less so as a given country gains. So you’d expect what you see here — sort of. It’s actually surprising to see how many countries maintained growth rates of 5% or more through the middle of last year.

But even if early-adopting countries started losing users, you’d still expect it to not fall below zero given how sticky the site has been with users of varying age, gender, and regional groups. Growth might fall to zero, but why would it go below if half of Facebook users come back every day, as Facebook says?

Except for Turkey, which only has around a third of the country on Facebook, the rest of the countries have roughly half of their populations on Facebook. We’ve previously observed that this is around where a country of any size will stall. The graph here provides further support to that observation.

In these countries, it does appear that recently fewer people come back than had in previous months, without new users making up for the losses. The severity and frequency of the drops appears to have increased starting last July, and the recovery gains have been weaker than in past years had been after drops.

The average decline over months has yet to become negative, though. There are other possible factors at work, too, such as bugs in the Facebook ad tool that we get this data from.

For anyone interested in Facebook’s future, whether users, developers, marketers, investors or others, identifying the long-term directions here is crucial for planning how to capitalize on Facebook’s success, or lack thereof. We’ll continue tracking the trends here and at our Inside Facebook Gold Stats Page.

Inside Social Apps

Mediabistro Event

Facebook Joins Inside Social Apps Event

In the past few weeks, we’ve added industry insiders from Facebook, Chartboost, Tango, Tilting Point, PlayHaven, Paltalk, and more to the speaking roster of Inside Social Apps, June 6-7 in San Francisco. You’ll learn strategies for success with experts like Deb Liu, Product Manager at Facebook. Register now and save $200. 

Leave a Reply

8 Responses to “Countries That Adopted Facebook Early See Lower Traffic Growth Rates, Occasionally Negative”

  1. 最早采用Facebook大国其流量增长呈下滑趋势 | GamerBoom.com 游戏邦 says:

    [...] We’ll continue tracking the trends here. For anyone interested in Facebook’s future, whether users, developers, marketers, investors or others, identifying the long-term directions here is crucial for planning how to capitalize on Facebook’s success, or lack thereof.(Source:insidefacebook) [...]

  2. PR, Public Relations & communications news and features says:

    [...] 0   Add your comment Insidefacebook have pulled together some interesting data for Facebook across many markets. The data suggests that [...]

  3. Are Canadians ditching Facebook? | FP Tech Desk | Financial Post says:

    [...] what if, as Inside Facebook data released on Sunday shows, Facebook user rates countries such as Canada that were among the first to adopt what is [...]

  4. Facebook เริ่มอิ่มตัว? อัตราการเติบโตในบางประเทศลดลง - Educational Technology and Communications says:

    [...] ที่มา – Inside Facebook [...]

  5. Iwiw vs Facebook: ki hol tart | Közösségi marketing vállalkozásoknak – Facebooktippek.hu says:

    [...] tudni azt is, hogy abban az öt országban (USA, Kanada, UK, Törökország, Ausztrália), ahol az elsők között jelent meg a Facebook az utóbbi hónapok némelyikében már kimutathatóan csökken a gyakran [...]

  6. หลายประเทศ คนใช้ Facebook เริ่มนิ่ง โตน้อยลง บางประเทศติดลบ says:

    [...] [insidefacebook] [...]

  7. Tribuna do Norte - Tecnologia Comentada - Facebook: diminuição de usuários says:

    [...] original do Inside Facebook [...]

  8. Il dopo Facebook :: Mac Blog says:

    [...] alcuni il dopo Facebook è già iniziato, tesi supportata dai dati che Inside Facebook ha pubblicato circa un mese fa: in quei paesi che l’hanno adottato per primi il tasso di [...]

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Ruby Web Engineer

CrowdFlower
San Francisco, CA

Social Media Community Manager

Trent & Company, Inc. Marketing Communications
New York, NY

Social Media Specialist

Norma Kamali Inc.
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
WebMediaBrands
Mediabistro | SemanticWeb | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.