Facebook Allows Users to Tag Pages in Photos, Could Bring in New Fans

Starting today, Facebook users will be able to tag Pages in their photos. Page tagged photos will adhere to a user’s privacy settings, and will only appear on a Page’s Photos tab if set to be visible to everyone. Initially, Facebook is only allowing Pages categorized as “Brands & Products” or “People” to be tagged, but it says it is “looking to expand this functionality to more Page categories over time.”

Since a tag will cause a link to that Page to be displayed on a user’s photo, the feature could become an important discovery and growth channel for Pages.

Previously, users could only tag their friends in photos, but now they can tag any Page with the proper category, whether they’ve Liked it or not. A tag of a brand or public figure represents a strong social recommendation of that Page, which will make a user’s friends curious to visit that Page and improve the chance that they’ll Like it themselves.

Photos is Facebook’s most popular native application, receiving huge numbers of Page views. Tags of Pages in Photos could gain many impressions from a user’s friends over a long period of time, offering many opportunities for that Page to gain new fans. Tagged photos also often appear in the news feed generating additional impressions for the Page’s link.

Brands, products, and people are some of the things represented by Pages that most frequently appear in user photos. Brands like soft drinks or clothing lines may incidentally be included in photos of friends, while users often upload photos of themselves with celebrities to the social network. The examples Facebook included in the information it sent us include brand/product Coca Cola, and musician Kanye West who is technically categorized as a musician/band, indicating that Pages with a wide range of categories that represent people may be able to tak advantage of the new feature.

Back in September 2009, Facebook began allowing users to tag Pages in status updates and comments. The delay before expanding Page tagging to photos indicates that Facebook understands the abuse and news feed dilution potential of the feature. It could overly incentivize Pages to ask users to tag them in photos, filling the news feeds of friends with photos that aren’t that compelling. Facebook will need to ensure that photos that only include tags of Pages but no friends aren’t given high visibility in the news feed.

If Facebook can minimize the impact of the few Pages and users that try to abuse Page photo tags, the feature will let users share the brands and celebrities that are important to them while simultaneously offering a new unpaid growth mechanism for Pages.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

17 Responses to “Facebook Allows Users to Tag Pages in Photos, Could Bring in New Fans”

  1. Facebook Photos Can Now Be Tagged With Fan Pages! « eBizz by Chris Salazar says:

    [...] b/c all photos can now be linked to their respective Fan Pages.  See the image below, Coca Cola is tagged in a Facebook photo (photo taken from tech crunch, rights belong to [...]

  2. Facebook Now Allows You To Tag Pages « The TechCast Network says:

    [...] From [InsideFacebook.com] — Today Facebook allows you to tag Facebook Pages within a picture. Currently only pages categorized as brands, products or people are allowed to be tagged but Facebook says it is “looking to expand this functionality to more Page categories over time.” [...]

  3. Facebook Expands Photo Tagging To Brand Pages says:

    [...] on the wall and instead in the photos tab however that should not put a brand at ease as according Inside Facebook, “Photos is Facebook’s most popular native application, receiving huge numbers of Page [...]

  4. Tweet briefs: Facebook tags, Twitter, business of news - Lost Remote says:

    [...] You can now tag Facebook photos with page names (like brands) – Twitter rolls out cleaner, faster mobile web experience – New Columbia report: Journalists should [...]

  5. Facebook Fotoğraflarınızda Artık Markalar da Etiketlenebilecek | Sosyal Medya says:

    [...] Inside Facebook’un haberine göre artık Facebook’taki fotoğraflarda markaların ve ünlülerin sayfalarını etiketleyebiliyoruz. Kullanıcıların etiketlediği fotoğrafların gizlilik ayarları eğer fotoğraf herkes tarafından görülebilecek şekilde ayarlandıysa ilgili hayran sayfalarının fotoğraflar kısmında da görüntülenebilir olacak. [...]

  6. love » Blog Archive » Brands will love this: Facebook adds Page tagging to photos says:

    [...] a large soppy kiss, giving users a ability to add-on a pages of brands and companies in photos. According to Inside Facebook, Page tagged photos are still adhering to any user’s remoteness settings and will usually seem on [...]

  7. links for 2011-05-12 | Joanna Geary says:

    [...] Facebook Allows Users to Tag Pages in Photos, Could Bring in New Fans Starting today, Facebook users will be able to tag Pages in their photos. Page tagged photos will adhere to a user’s privacy settings, and will only appear on a Page’s Photos tab if set to be visible to everyone. Initially, Facebook is only allowing Pages categorized as “Brands & Products” or “People” to be tagged, but it says it is “looking to expand this functionality to more Page categories over time.” (tags: business) [...]

  8. Tech Round Up: Week of May 9 « Natasha K. Kazi says:

    [...] Facebook Allows Users to Tag Pages in Photos, Could Bring in New Fans [...]

  9. Doktor Spinn’s Daily PR Links | Doktor Spinn says:

    [...] Facebook Allows Users to Tag Pages in Photos [...]

  10. Фото пользователей в Facebook стали рекламной площадкой. | iSocialNetwork - новости социальных сетей says:

    [...] материалам: Inside Facebook Предыдущая новостьPromt запустил приложение [...]

  11. Facebook ahora puede etiquetar páginas en sus fotografías | Geek-Book says:

    [...] | insidefacebook var act125 = new [...]

  12. Mentor Up | Session 3: Digital and the Sport Experience says:

    [...] Facebook now allows users to tag brand pages in photos [...]

  13. Adgistics Digest #5: What you should have read in May « icecoldmartini says:

    [...] creativity in literally commoditising everything it sets its eyes upon. One of the latest features allows users to tag brands and products featured in their [...]

  14. My frustration with Twitter « Social-Media.BlogNotions - Thoughts from Industry Experts says:

    [...] Whether it is making it easier for all of us to build out brand pages (much like personal pages), tag brands in photos (my thoughts then), and give brands as close to a human identity as possible. Facebook has [...]

  15. Adgistics Digest #5: What you should have read in May « says:

    [...] creativity in literally commoditising everything it sets its eyes upon. One of the latest features allows users to tag brands and products featured in their [...]

  16. » Facebook Photos Can Now Be Tagged With Fan Pages! eBizz by Chris A. Salazar says:

    [...] b/c all photos can now be linked to their respective Fan Pages.  See the image below, Coca Cola is tagged in a Facebook photo (photo taken from tech crunch, rights belong to [...]

  17. Will Twitter ever introduce 'innovative' features? - Quora says:

    [...] logout page ads… http://allfacebook.com/facebook-… Even brands tagging your personal photos: http://www.insidefacebook.com/20…To brands even inserting their product into your personal photos to manipulate your memory… (just [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Communications Coordinator

National Science Teachers Association
Arlington, VA

Social Media Coordinator (Part Time)

Stanton Carpet
Syosset, NY

Social Media Manager

Aeon Media
San Francisco, CA

Director of Communications

Coin Center
Washington, DC

Digital Strategies Coordinator

IslandWood
Bainbridge Island, WA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us