Facebook Allows @ Mention Tags of Friends to be Shortened

Once Facebook users have tagged a friend in a post or comment by typing the @ symbol or part of their name and selecting the name from a drop-down menu, they can now shorten the tag by deleting parts of the friend’s name. Previously, users had to leave the full name or the tag wouldn’t appear as an active link and trigger a notification for that friend. Facebook has also rolled out an improved version of automatic friend tag suggestions when users type a friend’s name with a capital letter but don’t use the @ symbol.

Tag shortening allows users to keep posts with tags shorter, increasing the likelihood that they’ll be read instead of skimmed by. It also prevents overly formal tags from interrupting otherwise informal posts or comments.

Facebook extended its tagging feature from photos, where it had proved incredibly viral, to allow tagging of friends, Pages, Events, Groups and more in status updates in September 2009. In March, Facebook enabled tagging in comments. The Facebook for Android app allows users to tag friends in posts, but the option isn’t available in the Facebook for iPhone app, other native mobile apps, or on m.facebook.com.

Facebook tested automatically showing the tagging drop down when users capitalized the first letter of a word in August, but the feature annoyed users who often weren’t trying to tag a friend. Facebook software engineer Tom Occhino now tells us this feature has been fully rolled out, but we’ve discovered it has been fixed to only show tag suggestions when users type five or more characters of a friend’s name, or type a whole name that is less than 5 characters. This should help expose the tagging feature who were mentioning the names of friends in posts but not actually tagging them.

When users tag a friend in a post, it appears highlighted. Users can now delete the end or beginning of the tag, such as the first or last name, but the remaining parts of the name will still appear highlighted, and will show up as links once the post is published.

If a friend has more than two names, a tag can be shortened to any adjacent names, meaning users could leave the first and middle name, or middle and last name, but they can’t just remove the middle name. Note that only tags of friends can be shortened, tags of Pages — tags of Pages, Events, Groups and other Facebook properties will become inactive if a user tries to shorten them.

Users sometimes skip text-heavy posts when reading their news feed, so the ability to shorten tags should increase engagement with tagged posts.

Facebook often strives to mimic communication in the physical world when designing its products. When mentioning a friend in conversation with mutual friends we often use only part of their name, but use the full name when speaking to those unfamiliar with that person. Now, the same option to choose how much of a name is mentioned depending on context is available in post tagging.

Update 3/5/2011 3:45pm PST: Facebook has also rolled out an improved version of automatic friend tag suggestions when users type a friend’s name with a capital letter but don’t use the @ symbol.

[Thanks to Lionel Bonnaz for the tip]

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!

 

Leave a Reply

3 Responses to “Facebook Allows @ Mention Tags of Friends to be Shortened”

  1. Facebook Enables Shortened Status Tags says:

    [...] the system used to require use of the “@” symbol, as Josh Constine describes in detail, users are no longer required to actually use the symbol and can instead just type their [...]

  2. Το Facebook λανσάρει απλούστερο τρόπο για να επισημαίνετε τους φίλους σας στα posts! - Facebook says:

    [...] για κάτι διαφορετικό.Περισσότερες πληροφορίες εδώ.Μείνετε συντονισμένοι με τα τελευταία νέα του TechGear [...]

  3. Facebook improves friend tagging: optional @ symbol, tag shortening | ZDNet says:

    [...] Facebook has made two improvements to its @ Mentions feature when tagging friends. The first allows you to tag a friend without first typing the @ symbol and the second allows you to shorten a friend tag, as first pointed out by Inside Facebook. [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Business Technology Editor

McMurry/TMG
Washington, DC

Assistant Editor

8 Inc.
New York, NY

Editorial Manager

Air Age Media
Wilton, CT

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us