Facebook Climbs Toward 700 Million Users Worldwide, With Steady Growth in the US
Discrepancies among third party measurement services partially obscure what still looks like a steady growth rate for Facebook in the US and around the world.
According to the data we track in our Inside Facebook Gold service, Facebook grew by 21.5 million new users in March to reach 661.5 million monthly active users worldwide. That’s somewhat more than what comScore shows, rather less than what Google’s Ad Planner tool seems to show. We expect Facebook to reach 700 million monthly active users within a month or two, based on most measures.
More data is available on the US. Here, we tracked Facebook growing by 2.78 million people to reach nearly 155 million monthly actives, the typical monthly amount we’ve been seeing lately, and which comScore mostly closely matches. The other services are all over the place. You can find last month’s version of this article here, which we reference below.
The other trend to note from below is that Twitter had a healthy March in the US and around the world.
Facebook gained nearly 7 million new users in the US in March, following an almost imperceptible increase in February. It now has nearly 141 million monthly unique visitors. Compete also appears to have made some revisions to its numbers from recent months, as well — roughly a 6 million increase for each recent month. For example, the last time we looked at a cross-section of third-party data about Facebook traffic, we see tracked 127.5 million in January — today, January is showing 133.7 million in Compete’s graphing tool.
Facebook’s most direct current competitors in the US are Twitter and MySpace. After a slight loss in February, Twitter grew by nearly 4 million users to reach 31 million uniques. Apparently reversing many months of falls, MySpace grew a couple million to reach 39.4 million uniques.
In contrast to those last numbers, Facebook fell from 153 million unique visitors in January to less than 151 million in February then rose back by nearly 3 million to almost reach 153 million according to comScore. Meanwhile, MySpace fell by around one and a half million to end at 36.1 million and Twitter rose by almost 2.5 million to 25.6 million uniques.

The stats company also provides us with worldwide numbers. After staying almost flat in February, Facebook continued what has been pretty typical growth of 15 million or so new worldwide users every month, gaining 16.2 million in March to reach 693 million. MySpace stopped falling, at 62.3 million. Twitter recovered from a slight February drop by growing more than Facebook — 17.2 million more monthly unique visitors worldwide. It now has almost 130 million total.

The graph showing daily active users climbing above 300 million today is the same as what we saw more than a month ago. However, Google’s DoubleClick Ad Planner service shows Facebook with an extremely high 860 million monthly active users, fully 270 million above what we previously recorded. We’re not sure what accounted for the difference.

Finally, we have Quantcast’s US rankings for February available. Facebook fell from 137 million to 136 million, MySpace continued dropping — by around 3.5 million to 24.2 million uniques — and Twitter continued a healthy climb, by 2 million up to a shockingly high 90 million uniques.




April 21st, 2011 at 8:39 pm
[...] cloud adoption in the enterprise and manufacturing industry, things are not always as simple as Facebook climb towards 700 million users. I read Driving Automotive Industry to the cloud article by Ronald Teijken of IBM/Sterling [...]
April 21st, 2011 at 8:44 pm
[...] cloud adoption in the enterprise and manufacturing industry, things are not always as simple as Facebook climb towards 700 million users. I readDriving Automotive Industry to the cloud article by Ronald Teijken of IBM/Sterling Commerce. [...]
April 22nd, 2011 at 3:21 am
[...] eine der größten Erfolgsgeschichten des Social Networks, das sich gerade mit großen Schritten der Marke von 700 Millionen aktiven Usern nähert.Laut der offiziellen Facebook-Statistik haben mittlerweile 2,5 Millionen Websites den Like-Button [...]
April 24th, 2011 at 9:37 pm
[...] via insidefacebook [...]
April 24th, 2011 at 9:56 pm
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April 29th, 2011 at 12:11 am
[...] jour à Internet et les blogs et réseaux sociaux continuent leur progression. Quant à Facebook, il comptera bientôt 700 Millions d’utilisateurs dans le monde. Une utilisation de plus en plus accrue des médias sociaux avec [...]
May 1st, 2011 at 12:15 am
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May 3rd, 2011 at 10:57 am
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[...] reputation management service Web Of Trust today in order give its population of almost 700 million users protection from links deemed “risky” by the Web Of Trust [...]
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May 23rd, 2011 at 11:29 am
[...] kein Widerspruch, denn an dieser Plattform, die sich in den DACH-Ländern entwickelt und weltweit demnächst 700 Mio. Fans zählt kommt man zur Zeit in der Online-Kommunikation nicht [...]
June 3rd, 2011 at 6:01 pm
[...] Facebook is approaching 700 million users and Google handles over 11 billion queries per month. World-wide there are over 5 billion mobile [...]
June 13th, 2011 at 5:10 pm
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July 19th, 2011 at 8:53 am
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December 16th, 2011 at 1:02 pm
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[...] 1996. It took the Web 14 years to reach an audience of 600 million; it took Facebook seven, and its growth continues at a rate equivalent to adding almost the population of Australia every [...]