Facebook Running Google AdSense Ads to Gain Users

Facebook has recently been running Google AdSense ads informing viewers that they can “Find Friends on Facebook” by registering for an account. The ads, likely part of a very limited test, could be a sign that Facebook is looking for ways to continue its growth in certain key markets. A strong core user base of influencers is important to maintaining the public perception of Facebook’s as cool and valuable.

The ad, seen by a San Francisco-based Gmail user, reads “Find your friends on Facebook. Join today to connect with them!” The copy implies that the viewer’s friends are already on Facebook, suggesting the ad is designed to persuade hold outs from the service.

This instance may be part of a very limited test. There weren’t readily available mentions of anyone else seeing theses ads. Facebook constantly tests interface changes on its own site, so its reasonable to believe it might do the same in marketing itself.

Some might infer that this is a bad sign for Facebook — that organic growth has slowed and it needs to pay to keep sign ups flowing. However, Facebook hasn’t shown any significant reduction in its growth rate in the U.S. or abroad. It gained 23.8 million new users worldwide to reach 641.1 million monthly actives as of March 1st. This includes 3.3 million more in the US to reach 152.2 million MAU, according to Inside Facebook Gold, our data and research service covering Facebook’s growth, demographics, and monetization in global markets.

Daily engagement is also still holding strong, with Google’s cookie count showing Facebook rising past 300 million daily unique visitors in March.


As penetration rates grow, Facebook may need to try new strategies to lure in those who’ve purposefully abstained from the service. This could take the form of web advertising, more traditional broadcast advertising, or event sponsorship. Its largest marketing effort, though, isn’t costing Facebook anything directly, as over 2.5 million websites now display its name or logo in the form of social plugins.

Tumblr Marketing

Mediabistro Course

Tumblr Marketing

Starting December 1, learn how to market using the most popular visual blog! In this course, you’ll learn how to develop a strategy for your own Tumblr account, get people to read and share your content, and integrate your marketing efforts with other social platforms. Register now!


Leave a Reply

One Response to “Facebook Running Google AdSense Ads to Gain Users”

  1. Facebook Display Ads On Third-Party Sites? It’s Already Doing It For Facebook.com (On Google’s Network) | EnterWebHub says:

    [...] as part of a bigger display campaign running for the past couple of years (one other sighting here from Josh about a year [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Advertising Campaign Manager

New York, NY

Web Content Specialist

Philadelphia College of Osteopathic Medicine
Atlanta, GA

Web Producer

New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us