Facebook Now Allows Personal Profiles To Be Converted Into Business Pages

For the first time, Facebook now allows personal user profiles to be converted into official business Pages, turning all their friends into fans. The “Profile To Business Page Migration” tool will help people who either created a personal profile for a business before Pages existed, or accidentally started accumulating fans as friends instead of Likes.

The migration tool should come as exciting news to business owners struggling with the decision of whether to continue a profile with its limited capabilities, or start a Page from scratch with zero fans. Facebook has not formally announced the tool, but it appears to be available worldwide.

Facebook has added a new Help Center article on converting profiles to Pages with details about the migration process. Any user with a verified account can use the migration tool. Once migrated, the user still uses the same login and password to access Facebook. Their profile photo will be transferred, and all their friends will be converted into users who Like their Page.

All other profile content, including additional photos and wall posts will disappear and all Like connections to other Pages will be severed. Therefore, anyone using the migration tool should consider using Facebook’s Download Your Information tool first to back up their content. It appears that users with less than 100 friends can rename their new Page during the migration process giving them a chance at rebranding, but those with more than 100 friends must use their profile name.

Converted Pages don’t appear in the interests section of users who were previously friends with the profile and were migrated, limiting the potential for the tool to be used for bait-and-switch. In some cases, users may receive a message informing them that one of their friendships has been converted to a Like.

Migration will be especially useful for users who initially planned to use their profile to promote a small business, such as an event promotion company or consultancy, but eventually hit Facebook’s 5000 friend limit. It will also allow those promoting a business with a personal profile to begin using third-party Page applications that allow them to set up a Like-gated landing page, run contests, collect email addresses, and recreate functionality from websites.

The tool also allows Facebook to gracefully shift users towards terms of service compliance, as representing a business or other non-human entity with a profile instead of a Page is prohibited.

There is no way to convert a Page to a user profile, so users should be sure they want to migrate before doing so. They won’t be able to write on the walls of friends, see their updates in the news feed, or access their messages once they become a Page. Users won’t be able to register for a new account using any of the email addresses or phone number associated with their old profile. In some cases, the migration can cause a user’s Facebook vanity URL to longer work.

Overall, the option is a huge win for some would-be Page admins. However, users should be extremely cautious about using the tool, and it shouldn’t be used by anyone except those who weren’t using their profile for anything but business.

Update 3/31/2011 4pm PST: Many of our commenters have expressed a desire for a “merge profile with Page” tool. However, this tool would have significant abuse potential, as hacked or stolen accounts could be quickly rolled into the hacker’s Page. Therefore, its unlikely that Facebook will add such as merge option.

Update 3/31/2011 9pm PST: The migration tool is no longer accessible at the URL listed above. The removal may be a temporary or a permanent change. We’ll continue to update this article to reflect the return or continued absence of the feature.

Update 4/4/2011 3:30pm PST: The migration tool has been reinstated at the URL listed above. However, proceed with caution as we’ve heard reports of breakage during the conversion that has caused profiles to be deleted without being replaced with a new Page.

Update 4/6/2011 5:00pm PST: Facebook has released a Profile to Business Page Migration Appeal tool for users who wish to reverse the conversion process. We recommend the appeal process to any users who didn’t like the outcome of the conversion, converted accidentally, or whose conversion was interrupted resulting in them having neither a profile or a Page.

Update 9/14/2011: Facebook has told us that the profile to Page conversion tool will also convert a user’s subscribers to Likes.

[Thanks to Amit Lavi for the tip]

Strategies for Page admins and a walk-through of all the changes from the February 2011 Page redesign can be found in the Facebook Marketing Bible, Inside Network’s guide to marketing and advertising on Facebook.

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54 Responses to “Facebook Now Allows Personal Profiles To Be Converted Into Business Pages”

  1. Facebook ahora permite transformar páginas personales en páginas comerciales says:

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  2. You can now convert a standard Facebook profile into a business page - TNW Facebook says:

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  3. Facebook já permite transformar perfis pessoais em perfis comerciais says:

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  9. “Change” Once Again at Facebook « The Credit Report with Bill Lewis says:

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  12. Facebook Profile to Facebook Page Migration « Wir sprechen Online. says:

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  13. Turn Your Facebook Profile Into a Fan Page | Wizpress.com says:

    [...] Facebook recently enabled what seems like an obvious tool that allows you to migrate your personal page to a Fan or Business Page. There was no announcement of this feature but it was covered by the always informative InsideFacebook.com [...]

  14. Turn Your Facebook Profile Into a Fan Page | Townsend Creations Inc. says:

    [...] Facebook recently enabled what seems like an obvious tool that allows you to migrate your personal page to a Fan or Business Page. There was no announcement of this feature but it was covered by the always informative InsideFacebook.com [...]

  15. Facebook permite migração de perfil pessoal para página « WOL Brasil – Blog World Online says:

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  16. MW-Tips: 2011-03-31 says:

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  17. SearchCap: The Day In Search, March 31, 2011 says:

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  20. La selección de Internet Advantage L | Blog de Marketing Online | Internet Advantage says:

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  28. Migrating Your Friends to a Facebook Business Page says:

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  29. Facebook ahora permite transformar páginas personales en páginas comerciales | Social Media UY says:

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  31. Convert your Facebook profile to a business page « Eileen's Social Technology blog says:

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  32. Facebook Profile Pages: To Migrate or Not To Migrate | Parallel 6 says:

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  33. Off the Pass: week of April 4, 2011 | theblackboard.net says:

    [...] Facebook Now Allows Personal Profiles To Be Converted Into Business Pages If you were such an early adopter of Facebook for your restaurant that you created a profile instead of a Page, you can now use the “profile to Page migration tool” to switch. Using a profile as a business is in violation of the Facebook terms. As you convert to a Page all your friends are converted to “fans” and you get access to the more business oriented features such as the Insights tool to learn about how your Page is used and what content is interesting to your fans. Word of warning! Before you switch, make sure you read up on the differences between profiles and Pages so you don’t get any nasty surprises. [...]

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  35. TecnolONGia» Arxiu » Com convertir un perfil de Facebook en una pàgina says:

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  37. Can you merge it? | Try to take over the world says:

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  38. You Can Now Convert Your Facebook Profile to a Facebook Page says:

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  39. Customer Service Isn't Dead, It's Just Hibernating. says:

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  40. Why, When and How I’m Ending My Public Facebook Profile | Bruce Reyes-Chow says:

    [...] I will say, while I will loose a great deal of content and info, there is something really refreshing about rebooting my facebook profile and consolidating my public interaction, at least that is what I am telling myself as I go through making sure I don’t do anything too stupid.  I will also post a “tips for migrating your page” when I am done, but in the mean time here is a good review of the positives and negatives of the migration process from Inside Facebook. [...]

  41. We’re a business and we want a Facebook page « Jenny Clift says:

    [...] is possible to migrate a profile to a page on Facebook. Inside Facebook has more information about it, especially about downloading all your info before you proceed. This [...]

  42. Facebook - Profile or Page? | Naomi J Johnson says:

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  43. How to Convert Your Facebook Profile to a Business Page | Blogging Bistro says:

    [...] article at the Inside Facebook blog mentions more important things that I didn’t find at Facebook’s Help Center: It appears [...]

  44. 6 key mistakes you may be making with Facebook! | Social Media Marketing Tips says:

    [...] over because Facebook now allows users to convert their personal profiles into Business Pages (read this helpful post for more info on how this works).  My opinion on this is to use with caution ~ anytime you automatically change someone [...]

  45. For the self-employed: Making the most of Facebook for your business « says:

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  46. What I learned from the Facebook Page experiment – and what happens next | Online Journalism Blog says:

    [...] Firstly, there’s the choice whether to start one from scratch or convert an existing Facebook account into a Page. [...]

  47. A Social Media Brand Primer: Managing your (personal) brand with Twitter, Facebook, LinkedIn, YouTube, etc. - Scott Hanselman says:

    [...] consultant) didn't know the difference between Facebook Pages and Profiles, nor had they found the Facebook Page Migration Tool. I wanted to "Like" this company, but when arriving to their site, I instead received a [...]

  48. A Social Media Brand Primer: Managing your (personal) brand with Twitter, Facebook, LinkedIn, YouTube, etc. - Technology | Zeytin.Net says:

    [...] didn’t know the difference between Facebook Pages and Profiles, nor had they found the Facebook Page Migration Tool. I wanted to "Like" this company, but when arriving to their site, I instead received a [...]

  49. Converting Friends to Likes | Stephanie Winans says:

    [...] For example, wall content and photo galleries from your personal page will not be transferred.  Click here to read this article on Inside Facebook for more information.  You can also use the Facebook Help [...]

  50. Turn Your Facebook Profile Into a Fan Page - Strategy Forward says:

    [...] Page. There was no announcement of this feature but it was covered by the always informative InsideFacebook.comThe migration only covers converting your friends to “Likes” so you’ll first want [...]

  51. Why, When and How I’m Ending My Public Facebook Profile | Bruce Reyes-Chow says:

    [...] I will say, while I this is going to a big old administrative pain for a bit as I refriend, fix links, etc., there is something really refreshing about rebooting my facebook profile and consolidating my public interaction, at least that is what I am telling myself as I go through making sure I don’t do anything too stupid.  I will also post a “tips for migrating your page” when I am done, but in the mean time here is a good review of the positives and negatives of the migration process from Inside Facebook. [...]

  52. The #1 Mistake On Your Personal Facebook Profile | The Social-IST says:

    [...] Facebook Now Allows Personal Profiles To Be Converted Into Business Pages [insidefacebook.com] [...]

  53. How To Back Up Facebook Data says:

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  54. How To: Convert Your Facebook Profile to a Facebook Page : Connecting Directors says:

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