15 More Ad Providers Sign on to Facebook Terms, Total Reaches 77

For the past month, Facebook has been enforcing its rule that developers only use advertising services provided by those companies that have agreed to abide by its ad provider terms. Meanwhile, more ad companies have been signing on to the terms — 15 of them since the beginning of March, by our count, to total 77. The list of new companies is below; the official list is here.

Google is still missing, of course. Facebook’s terms prevent ad companies from doing things like repurposing Facebook user data for their own targeting technologies. Because Google collects and uses data about users for targeting purposes, services like its AdSense ad network for web sites could be impaired if it complied with the terms.

Meanwhile, other ad providers who have long been active on the web, like Adperio, are now on the list. So are some long-time offer providers, including DoubleDing, and a mix of startups. Here are the 15 additions that we’ve tracked over the course of the month. Let us know in comments if you  have any changes or additions.

Note that while the above companies have agreed to the terms, Facebook also says it holds developers responsible for what ad providers do within their applications. For more details, see our chronological coverage of the list since it emerged last December.

Marketing with Facebook Insights

Mediabistro Course

Marketing with Facebook Insights

Starting October 2, use Facebook’s analytics tool track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how to measure key performance indicators and make your data actionable. Register now!

 

Leave a Reply

One Response to “15 More Ad Providers Sign on to Facebook Terms, Total Reaches 77”

  1. Facebook Developers Gain More Policy-Compliant Ad Networks | WebProNews says:

    [...] new networks have signed Facebook’s policy, according to Inside Facebook. These [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Senior Web Developer

Kaufmann Mercantile
Brooklyn, NY

Director of Web and Online Services

University of California at Irvine
Irvine, CA

Web Producer / Designer

Purch
New York, NY

Marketing Graphic / Web Designer

Collectrium
New York, NY

Web Production Designer (Contrator)

Marvel Entertainment
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us