Facebook Users Around the World Now Gaining Access to Places

Facebook’s location checkin service Places is now available to users in Brazil, India, Singapore, the Philippines, South Africa, Egypt, Israel, other countries around the world, according to users in those countries. We’re checking with Facebook about the scope of the launch — the company has been slowly rollling the feature out since August, starting with iPhones and Facebook mobile sites in the US, often waiting until smart phone penetration reaches critical mass in a certain country before launching.

Update: Facebook tells us that the rollout covers just about everywhere, with some notable exceptions.”We are confirming that Places has become globally available with the exception of Korea and Russia where we are working to launch Places soon,” a spokesperson tells us.

The widespread launch today could indicate that there are many countries with the appropriate smartphone penetration, or the company could just be releasing it to everyone everywhere to see how it’s used.

Over the last few months, Places has become available in the U.K., Japan, CanadaFrance, Italy, Australia, Denmark and several other countries. Simultaneously, the major handheld device operating systems including Android, BlackberryWindows Phone 7, Palm webOS have gained support for Places through their native Facebook apps.

Some international users couldn’t wait until their country officially received Places, and instead employed US-hosted VPN accounts to be able to checkin locally.

Facebook has chosen international countries with high smart phone penetration to launch Places because there are the spots where users have a way to checkin. If Facebook launches too early before smart phones have proliferated, Places wouldn’t receive enough checkins to convince locals of its value.

[Image via Mobiputing.]

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!


Leave a Reply

One Response to “Facebook Users Around the World Now Gaining Access to Places”

  1. Betapond » A Year in Review – Facebook 2011 says:

    [...] the beginning of 2011, Facebooks location tagging started to gradually gain importance.  In March, the feature started to be rolled out in [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social/PR Manager

Small, hot SoCal ad agency
CamarilloCamarillo, CA

Content Marketing / Sales

New York, NY

Marketing Manager

True North Custom
Chattanooga, TN

Press and Media Relations Manager

Americans for the Arts
Washington, DC

Social Media Manager (Pleasanton)

Avanquest North America
Pleasanton, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us