Major League Baseball to Stream Some Games Live From the News Feed

Facebook users will be able to stream several pre-season major league baseball games for free from the MLB’s Page or stories it publishes to the news feed. Sports have proved to be popular discussion fodder on Facebook, so the promotion could expand the MLB’s audience and generate a high volume of engagement.

Unlike Warner Bros renting films for Facebook Credits through dedicated apps, bringing the streamed video content to the center of user experience has much greater potential for wide reach and virility. If the MLB experiment succeeds in either driving significant Likes or engagement on Facebook, or selling streaming content subscriptions offsite, more brands could look to stream video from the news feed.

Users can easily re-share the post, Like it, comment on it to converse with other baseball fans, and or publish their own feed story discussing the game. And if the millions of status updates about World Cup games are any indicator, users will be eager to employ these social features.

Likes, comments, and shares will raise awareness of the MLB’s game streaming, which is planned through the pre-season but could include regular season games as well. The MLB hopes users will grow to enjoy streaming games online, and then purchase a full season subscription on, which it is promoting through a tab on its Page.

In this way, video streaming on Facebook could be used for premium content lead generation, as well as a way to grow a content provider’s Page. This indirect model could end up driving much more revenue than trying to make money directly through content sales on Facebook.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

2 Responses to “Major League Baseball to Stream Some Games Live From the News Feed”

  1. Facebook, partite di baseball in diretta streaming | IoChatto says:

    [...] [via] Condividi questo articolo [...]

  2. Virtual Currency and Pay Per View 2.0: World Series Of Beer Pong To Stream On Facebook | says:

    [...] been used for streaming concerts and movies, sports is the premier vertical for pay-per-view. Major League Baseball briefly tested streaming games over Facebook, but it’s social features weren’t up to [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us