Facebook Expands @ Mention Tagging to Comments

Facebook users can now tag their friends, Pages, apps, Groups, and Events in comments to news feed stories and wall posts to create linked mentions. This will help users carry on conversations with other commenters and allow them to easily reference different entities on Facebook.

In September 2009, users gained the ability to mention friends and other Facebook pages in their status updates and wall posts by typing an “@” symbol followed by the first letters of a name and then selecting from a drop-down menu.

Later Facebook began showing tag suggestions whenever a user capitalized a letter in an update or post, but later removed the feature since it interrupted users who weren’t actually trying to tag anything.

Now users can type an “@” symbol to initiate the tag drop-down menu in comments. Until this release, some users had taken to manually typing @[first name] without it properly linking in order to create unofficial mentions in comments.

When a user is tagged, they’ll receive an notification stating that a friend “mentioned you in a comment.”

The new comment mentions also create new opportunity for Pages. Admins can “Use Facebook as Page” and publish comments that mention themselves on the posts of other Pages in order to attract people to their Page. Since Facebook’s spam filters sometimes hide comments that include URLs, the ability to mention Pages will make sure these types of links are seen.

The update should encourage users to have longer conversations inside the comments reels of posts. Since the comments generate notifications for everyone involved in the thread, not just those mentioned, longer conversations lead to more return visits and greater engagement.

Update 3/12/2011: We’ve noticed that users can not untag themselves when tagged in comments, whereas they can untag themselves from tagged news feed or wall posts. This means the @ mentions could be abused to associate a user with content they might object to.

[Thanks to Brandglue and Kobi Gamliel for the tip]

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24 Responses to “Facebook Expands @ Mention Tagging to Comments”

  1. Facebook ahora permite mencionar amigos en los comentarios | Punto Geek says:

    [...] en InsideFacebook Tags: facebook, mencionar amigos, Redes [...]

  2. Facebook permet maintenant de mentionner quelqu’un avec @user. » Letweetiphone says:

    [...] Pour plus de details visiter Inside Facebook [...]

  3. Facebook @ Mentions now work on comments | ZDNet says:

    [...] Facebook has expanded its @ Mentions feature to include comments. This means that users can now mention/tag Facebook friends, Facebook Pages, Facebook Groups, and Facebook Events in comments to News Feed stories and wall posts, according to Inside Facebook. [...]

  4. Facebook Adds Profile Tagging To Comments says:

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  5. Daily Brief 3.11.11 - ramblings | ramblings says:

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  7. MW-Tips: 2011-03-12 says:

    [...] Facebook Expands @ Mention Tagging to Comments Upptäckte funktionen igår, och visst kommer det innebära en viss förändring. Det blir exempelvis betydligt tydligare när någon svarar just dig i en tråd med många deltagare. [...]

  8. Facebook has expanded its @ Mentions feature, now letting you tag friends, pages « eComTech says:

    [...] more coolness: According to Inside Facebook, “Admins can ‘use Facebook as a Page’ and publish comments that mention themselves on the [...]

  9. Facebook Adds Ability to Easily Tag Others in Comments says:

    [...] this, it notifies that person that you’ve done so.There’s more coolness: According to Inside Facebook, “Admins can ‘use Facebook as a Page’ and publish comments that mention [...]

  10. Facebook añade habilidad para etiquetar en comentarios - Que 2.0 says:

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  11. Facebook’s @Mentions Works in Comments Now | Leon Atkinson says:

    [...] Facebook Expands @ Mention Tagging to Comments (insidefacebook.com) [...]

  12. Facebook has expanded its @ Mentions feature, now letting you tag friends, pages, « Precise Payment Solutions says:

    [...] more coolness: According to Inside Facebook, “Admins can ‘use Facebook as a Page’ and publish comments that mention themselves on the [...]

  13. Facebook Adds Ability to Easily Tag Others In Comments « Abrition says:

    [...] more coolness: According to Inside Facebook, “Admins can ‘use Facebook as a Page’ and publish comments that mention themselves on the [...]

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    [...] | Inside Facebook (nessun voto) 1 [...]

  15. فيسبوك يتيح خدمة التنويه عن التعليقات « مدونة التقنية العربية says:

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  16. فيسبوك يتيح خدمة التنويه عن التعليقات | شبكة كل شيء says:

    [...] موقع Inside Facebook أنه من الممكن أن يستفيد  مسئولو الصفحات على فيسبوك من [...]

  17. فيسبوك يتيح خدمة التنويه عن التعليقات | مركز خدمات المعلوماتية says:

    [...] موقع Inside Facebook أنه من الممكن أن يستفيد  مسئولو الصفحات على فيسبوك من [...]

  18. Nu går det att tagga vänner i kommentarer på Facebook | iPortal says:

    [...] http://www.insidefacebook.com [...]

  19. Bitelia | Linkeando says:

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  21. Facebook Perluas @Mention Tagging ke Komentar | Indonesianforum says:

    [...] yang lebih keren: Menurut Inside Facebook, “Admin dapat ‘menggunakan Facebook sebagai sebuah Halaman’ dan mempublikasikan [...]

  22. Your friendly social media update:what is hot on the net now | The Social Skinny says:

    [...] 3. You can now tag people, events, pages and pretty much anything within comments on facebook.  For awhile now you’ve been able to tag people and pages in statuses using the @ symbol, but now it has been expanded to include comments.  LOVE IT. Read more: http://www.insidefacebook.com/2011/03/11/mention-tagging-comments/ [...]

  23. Learn Social Media from McDonald’s French Fries and Ketchup – PDR Web Solutions Blog says:

    [...] clues from your friends and competition about the most interesting stories of the day. You can use @mention to tag yourself in a comment or tag other pages in your wall post to get visibility on the pages [...]

  24. A Little “@” Goes a Long Way | Saxum says:

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