LikeAudience is a new marketing research tool created by the Cambridge University Psychometrics Centre that provides psycho-demographic profiles of Facebook Page audiences. Users can see stats about the age, gender, location, friend count, personality, and the other Pages Liked by the fans of a specific Page, or find Pages with audiences that match a specified set of attributes.

Though the sample size is currently low, LikeAudience could help marketers understand the fan bases of their own or a competing Pages, or to determine targeting parameters for Facebook ads.

LikeAudience is adding the information of 100 thousand new profiles a month to its initial 50 thousand profile base, partly in thanks to a partnership with Facebook personality quiz apps myIQ and myPersonality. The data is used anonymously to protect privacy.

Visitors to the site can search for a specific Pag the psycho-demographic profile of its audience, as shown for the Barack Obama Page above. Alternatively, they can move sliders for a variety of personality and profile traits such as openness, extraversion, relationship status, or age and see Pages that who audience’s fit the attribute set. For instance, a search for Pages with audiences of liberal older men returns the liberal, crude, 1970′s author Dr. Hunter S. Thompson, whereas conservative, younger women returns reality TV show Laguna Beach.

LikeAudience also provides a set of “extreme Likes” or Pages Liked by people on the two ends of an attribute’s spectrum. This provides an enjoyable way to learn about what types of preferences are linked to what aspects of a person’s profile. Users can publish Page audience profiles to Facebook, creating an easy viral distribution channel for content that seems natural to share and discuss with friends.

While fun just to browse, LikeAudience has great potential as a serious marketing tool, as it provides data absent from Facebook’s analytics tool Insights. Page admins can analyze their own Page to discover what kind of content would make compelling Page updates. If an admin learned a high percentage of its audience is in a relationship, or is extroverted, it might suggest fun group activities or gift ideas.

Advertisers looking for targeting parameters that will drive high quality clicks can also use LikeAudience. The Similar Likes data can be used to find Pages to enter as targets in the Likes & Interests section of their Facebook ads. Learning that the Page being advertised to has a concentration of users in certain city, or have a high IQ could lead the advertiser to target certain locations or education levels.

LikeAudience does show some random community Pages with few Likes, adding noise to the search, extreme Likes, and similar Likes features. However, as more data is added to the system, the site should be able to refine its algorithm to return larger Pages. LikeAudience could become an important complement to social media monitoring for brands looking to understand their fan bases.

Just after passing 250 million monthly active mobile users, Facebook overhauled its mobile web presence today. The company now has a single mobile website that is simultaneously accessible to feature and smartphones. This is some early experimentation with technology that may one day be rolled out to third-party developers.

“As developers, we see a lot of fragmentation,” said Erick Tseng, the company’s head of mobile products. “A lot of people don’t know that we have to maintain multiple code bases to maintain all of our mobile apps and websites. It was a giant pain.”

> Continue reading on Inside Mobile Apps.

The Facebook app for freemium flirting and dating website Badoo has had a meteoric rise this month, going from 2.8 million to 4.8 million daily active users. To attain the growth, Badoo streamlined its interface to focus users on the most viral aspect of the app, released several new language localizations, and added a set of compelling new questions to its quiz.

Badoo serves as an example of how Facebook app developer can kick start their growth, though some users might find its aggressive viral tactics spammy.

The company’s Director of Marketing Lloyd Price told us it made the changes to the app around March 6th, and immediately saw growth. London-based Badoo has 112 million registered users on its home site, and counts 64.4 million MAU for its Facebook app according to AppData, our data service tracking application traffic and growth. As a freemium service, its crucial for Badoo to gain exposure to as wide of an audience as possible so it can find enough users willing to pay.

Badoo’s Facebook app furthers this goal by concentrating on viral channel distribution rather than immediately pushing users to the website where they can be monetized. Badoo thereby allows its most engaged app users to organically move to use the app’s deeper features or visit its website.

When users first install Badoo’s app, the only option they see is the Friend Quiz where they can answer questions like “Would you go on a date with [friend]?” or “Would [friend] play spin the bottle?” about their friends and post them to their walls. If users uncheck the “Publish on your friend’s wall” box, they’re confronted with a pop-up asking them to notify their friends and an option recheck the box.

While Badoo has tabs for “Browse people nearby”, “Want to meet you“ and “Messages”, these only become visible after a certain level of engagement or return visits. While within Facebook’s terms of service, Badoo’s virality-over-content could annoy some users. Still, its DAU divided by MAU, or stickiness, is increasing indicating a rise in engagement, not just installs. App developers should consider their mix of viral mechanics and content to determine what balance achieves their goals.

To help the app grow internationally, Badoo received several new language localizations. Now, majority of the app’s users come from Mexico, France, and Italy. As Facebook continues to grow internationally, localizations for the biggest emerging markets, including Indonesia, Turkey, and the Philippines are essential to sustained growth.

Lastly, in order to improve engagement of new users and keep old users interested, Badoo loaded a new set of questions into its friend quiz. As loyal users can spend hours a day on Facebook apps, providing the fresh content is important. By analyzing the performance of past content and expanding on successful themes, apps can refine their content over time for maximum engagement.

Through a combined strategy of viral focus, localization, and content additions, Badoo has outlined a method for developers to increase their user counts.

The geographic data regarding Badoo users in this post comes from AppData Pro, our data service supplying performance data, including historical MAU and DAU data, audience demographics, and company information for developers and applications.

Facebook added a wide variety of policy-related jobs to its Careers Page this week. The jobs are all over Europe and in India this week, and a job posted in Nigeria seems to point to a company decision to begin focusing on Africa. Other jobs posted were in administration, analysis, sales and other areas.

The Growth Manager Africa – Contract in Nigeria is set to be based in Lagos for 6-11 months to to support the execution of Facebook’s growth initiatives in the region, especially mobile partnerships. The candidate would ideally have tech experience and speak English well.

The seven Director of Policy positions all over Europe will focus on communicating Facebook information to politicians and regulators in area countries. Applicants are to have a “deep” understanding of the “political and regulatory dynamics” of their respective countries, as they are set to deal with issues ranging from privacy, freedom of expression, Internet business models and public service delivery.

These positions will essentially be government liaisons for Facebook in Europe, where privacy laws are much more stringent than in the U.S. Facebook is looking for candidates with at least 10 years of experience working in the governmental relations field, must be fluent in English and must be familiar with working as a media spokesman. Each position is based in one of Facebook’s regional offices.

The Director of Safety-Pan-Euro is set to be based in London and will be similar to the Director of Policy position. The Head of Policy-India is set to be based in New Delhi and will work as the primary contact with Indian government officials, monitoring policy developments for Facebook.

Posts added this week on Facebook’s Careers Page:

• Growth Manager Africa – Contract (Nigeria)
• Director of Policy (France)
• Director of Policy (Germany)
• Director of Policy (Italy)
• Director of Policy (Middle East)
• Director of Policy (Scandinavia)
• Director of Policy (Spain)
• Director of Policy (UK & Ireland)
• Director of Safety (Pan-Euro)
• Head of Policy – India
• HR Reporting Analyst
• Recruiting Data Analyst
• Intrusion Analyst (contract)
• Business Analyst, Hyperion
• Hardware Test Engineer
• Receptionist/Office Manager – Contractor (London)
• Business Operations Associate
• Partner Engineer – Ads (New York)
• Account Manager, Online Sales Operations (Singapore)
• Associate, Online Sales Operations (Austin)
• Associate, Online Sales Operations (Palo Alto)
• Online Operations Training Specialist (Palo Alto)
• Director, Business Development
• Partner Engineer – Ads (New York)

Jobs posted by Facebook on LinkedIn:

• Business Operations Associate
• Manager, Mobile Analytics

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

In the biggest hire this week, Facebook has brought on Mark D’Arcy of Time Warner to work as director of global creative solutions. D’Arcy was the president of Time Warner’s global media group and is set to join Facebook to work on developing partnerships with advertisers to market on the platform.

Elsewhere, it looks like the company has been beefing it up its recruiting staff, as several recruiting positions were removed from the Facebook Careers Page. Data Center positions at various sites were also removed from the Page, as well as several Fraud positions.

New hires per LinkedIn and Other Sources:

• Niamh McDonald – now Sales Associate, formerly a Marketing Coordinator at Central Law Training Ireland.
• Leyla Khorasani – now a Sales Associate, previously an Account Manager at IT-Resurs.
• Burak Guzel – a Software Engineer, formerly did the same job at ICG.
• Daniel Spijker – now in Inside Sales Associate, formerly a Digital Marketing Manager at Sukar.com.
• Sygne Dorenburg – is now an Analyst-User Operations, previously a media designer at Rheinmaintv.
• Marion Beaufrère – now an Analyst-User Operations, formerly in public relations at Orange.
• Laura Dutton – now an Account Manager, formerly worked the same position at AOL.
• Jessica Bigarel – now in Product Marketing/Creative Production, formerly a Creative Producer at Google.
• Tom Wurmii – now System Administrator.

Recent departures, per LinkedIn:

• Anjuli Felix – former Recruiting Coordinator.

Prior listings now removed from the Facebook Careers Page:

• Data Center Technician (CA)
• Data Center Technician (Data Erad & Logistics CA)
• Data Center Technician (Data Erad & Logistics OR)
• Lead Technical Recruiter
• Recruiting Coordinator – Contract (Dublin)
• Recruiting Manager-Engineering
• Sr. Product Management Recruiter
• Workday Reporting Analyst – Contractor
• Law Enforcement Relations Lead, APAC (Singapore)
• Business Application Manager, Supply Chain Operations
• Electrical Engineer
• Operations Engineer (Dublin)
• Project Cost and Document Controller
• Administrative Assistant/Receptionist D.C. – Contract
• Fraud Investigator
• Fraud Investigator (Austin)
• Fraud Investigator (Palo Alto)
• Analyst, User Operations – Hebrew (Dublin)
• Account Manager – Portuguese (Dublin)
• Analyst, Online Sales Operations (Austin)
• Market Researcher

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Flickr has revamped its social media sharing features, increase the prominence of share buttons and allowing more content types to be distributed. The changes come as a sign that Flickr has accepted its role as the number two photo site behind Facebook, and is ready to focus on helping users syndicate their photos to other destinations.

Once the world’s largest photo sharing site, Flickr was usurped by Facebook and its viral friend tagging. The site became more of a tool for professional and semi-professional photographers since it allowed high resolution uploads, but Facebook added its own high-res option in September 2010.

In January 2011, Flickr’s parent site Yahoo! began allowing new users to register and login using their Facebook credentials, and Flickr soon followed suit. While certainly a useful option, it was also signal that Yahoo and Flickr had conceded to Facebook and needed to re-concentrate on their strengths.

The enhanced Facebook sharing options point to photo syndication as that strength. Facebook doesn’t offer any syndication options but some of its users operate blogs and other social media presences that users want their photos on too. Flickr can serve this syndication need, letting users upload and distribute rather than trying to be a photo-viewing destination.

The tiny gray “Share” button in the top corner of photo pages have been replaced by a much larger, more colorful sharing panel that displays the Facebook icon. With one click, users can launch the Facebook share composer and publish to the news feeds of friends.

The social media sharing panel, which also supports email, Twitter, and Tumblr, now also appears on photostreams, sets and groups, making it easy to share a collection of photos. Users who aren’t signed in can now access the sharing panel, and private photos are allowed to be shared.

With improving sharing, Flickr may actually be able to draw new signups from Facebook, who can easily join thanks to it accepting OpenID. Similar to MySpace before it, Flickr has moved to differentiate itself from Facebook rather than compete directly. While not the most glamorous strategy, it is one that will keep Flickr relevant into the future.

For the first time, Facebook now allows personal user profiles to be converted into official business Pages, turning all their friends into fans. The “Profile To Business Page Migration” tool will help people who either created a personal profile for a business before Pages existed, or accidentally started accumulating fans as friends instead of Likes.

The migration tool should come as exciting news to business owners struggling with the decision of whether to continue a profile with its limited capabilities, or start a Page from scratch with zero fans. Facebook has not formally announced the tool, but it appears to be available worldwide.

Facebook has added a new Help Center article on converting profiles to Pages with details about the migration process. Any user with a verified account can use the migration tool. Once migrated, the user still uses the same login and password to access Facebook. Their profile photo will be transferred, and all their friends will be converted into users who Like their Page.

All other profile content, including additional photos and wall posts will disappear and all Like connections to other Pages will be severed. Therefore, anyone using the migration tool should consider using Facebook’s Download Your Information tool first to back up their content. It appears that users with less than 100 friends can rename their new Page during the migration process giving them a chance at rebranding, but those with more than 100 friends must use their profile name.

Converted Pages don’t appear in the interests section of users who were previously friends with the profile and were migrated, limiting the potential for the tool to be used for bait-and-switch. In some cases, users may receive a message informing them that one of their friendships has been converted to a Like.

Migration will be especially useful for users who initially planned to use their profile to promote a small business, such as an event promotion company or consultancy, but eventually hit Facebook’s 5000 friend limit. It will also allow those promoting a business with a personal profile to begin using third-party Page applications that allow them to set up a Like-gated landing page, run contests, collect email addresses, and recreate functionality from websites.

The tool also allows Facebook to gracefully shift users towards terms of service compliance, as representing a business or other non-human entity with a profile instead of a Page is prohibited.

There is no way to convert a Page to a user profile, so users should be sure they want to migrate before doing so. They won’t be able to write on the walls of friends, see their updates in the news feed, or access their messages once they become a Page. Users won’t be able to register for a new account using any of the email addresses or phone number associated with their old profile. In some cases, the migration can cause a user’s Facebook vanity URL to longer work.

Overall, the option is a huge win for some would-be Page admins. However, users should be extremely cautious about using the tool, and it shouldn’t be used by anyone except those who weren’t using their profile for anything but business.

Update 3/31/2011 4pm PST: Many of our commenters have expressed a desire for a “merge profile with Page” tool. However, this tool would have significant abuse potential, as hacked or stolen accounts could be quickly rolled into the hacker’s Page. Therefore, its unlikely that Facebook will add such as merge option.

Update 3/31/2011 9pm PST: The migration tool is no longer accessible at the URL listed above. The removal may be a temporary or a permanent change. We’ll continue to update this article to reflect the return or continued absence of the feature.

Update 4/4/2011 3:30pm PST: The migration tool has been reinstated at the URL listed above. However, proceed with caution as we’ve heard reports of breakage during the conversion that has caused profiles to be deleted without being replaced with a new Page.

Update 4/6/2011 5:00pm PST: Facebook has released a Profile to Business Page Migration Appeal tool for users who wish to reverse the conversion process. We recommend the appeal process to any users who didn’t like the outcome of the conversion, converted accidentally, or whose conversion was interrupted resulting in them having neither a profile or a Page.

Update 9/14/2011: Facebook has told us that the profile to Page conversion tool will also convert a user’s subscribers to Likes.

[Thanks to Amit Lavi for the tip]

Strategies for Page admins and a walk-through of all the changes from the February 2011 Page redesign can be found in the Facebook Marketing Bible, Inside Network’s guide to marketing and advertising on Facebook.

Google today launched a new feature called “+1″ that allows Google Profile users to endorse search results, ads, and soon web pages. +1 could be the social layer Google has said it was developing for its product line, or at least part of it. Currently, +1 will help Google contest Bing’s Facebook-powered social search, and bring social context into its AdWords ads product, which has encountered new competition from Facebook’s interest, demographic, and friend connection-targeted performance ads.

In a few months, Google plans to allow websites to add +1 buttons, which will improve a site’s search ranking when clicked. This incentive could lead to rapid integration across the web, challenging Facebook’s domination of the embeddable plugin space that has given the social network’s name and logo real estate on many of the internet’s most popular destinations.

Google users could previously see recommendations on search results sourced from the Buzz or Twitter updates of those they followed. Now a test group of users and any who manually enable the new endorsement feature can click +1 buttons on search results and AdWords ads to append their name and face to the results or ads seen by their Google, Gmail, Gtalk, Buzz and Reader contacts. Its unclear if the +1 will appear to a user’s friends in any of these channels as viral distribution.

+1′s Advantage Over the Like Button

+1 offers a lighter weight method of expressing affinity for something than the Like button, which subscribes users to updates from the button’s owner. This means Google users might be more generous with their +1s, endorsing search results or ads they think their friends would find interesting, even if they don’t want to click or open a communication channel with the entity.

Google could begin factoring a user’s previous +1s into the relevancy algorithm for serving AdWords, or even its other ad products. We’ve speculated that Facebook might introduce an Open Graph ad plugin that could allow advertisers to use the same targeting parameters from Facebook across the web. +1-powered ads could reduce the margin by which an Open Graph ad plugin could improve on existing advertising solutions.

+1 to Incentive Integration with SEO

While social media sharing buttons for Twitter, Digg, and even Google Buzz are shown on blogs and news sites, Facebook’s Like button and other social plugins have been integrated into more than 2.5 million websites, including ecommerce, brand, and web service sites. Facebook released an analytics tool for these integrations earlier this month, convincing more holdouts.

This presence has helped Facebook continue to grow its user base, as site visitors who want the benefits of these plugins must sign up for accounts. The forthcoming +1 for websites, would raise a site’s PageRank with every click, creating a very strong SEO incentive for integration. Facebook might no longer be the only web service with a strong cross-web presence.

While Facebook has developed a significant lead in plugin integrations and social context ads, +1 could level the playing field, and serve as a basis for more social networking features from Google.

The Inside Network Job Board is dedicated to providing you with the best job opportunities in the Facebook Platform and social gaming ecosystem.

Here are this week’s highlights from the Inside Network Job Board, including positions at EA, Playfish, Betfair, Digital Chocolate, Pocket Gems, and TinyCo.

• Sr. Business Intelligence Analyst (Redwood City, CA)
• Sr. CRM Manager (Redwood City, CA)
• Paid Acquisition Manager (Redwood City, CA)

• Director of Integrated Marketing (San Francisco, CA)
• Product Manager (Redwood City, CA)
• Senior Product and Marketing Analyst (San Francisco, CA)
  

• Online Optimization Specialist (London, UK)
  

• Senior Server Engineer (San Mateo, CA)
  
• Post Production Engineer (San Mateo, CA)
  

• Game Designer (San Francisco, CA)
• UI Artist (San Francisco, CA)

• Games Executive Producer (San Francisco, CA)
• Product Manager (San Francisco, CA)
• Game Designer (San Francisco, CA)
• iPhone Developer (San Francisco, CA)
• Android Developer (San Francisco, CA)

Listings on the Inside Network Job Board are distributed to readers of Inside Facebook and Inside Social Games through regular posts and widgets on the sites. Your open positions are being seen by the leading developers, product managers, marketers, designers, and executives in the Facebook Platform and social gaming industry today.

Industry leading social media monitoring company Radian6 has been acquired by customer relationship management, customer service, and sales enterprise cloud computing giant Salesforce. Radian6′s technology for culling brand mentions from data streams including public Facebook user status updates, Page updates and wall posts will be integrated into Salesforce’s offering.

Radian6 will continue to operate independently, and customers won’t experience any stoppage of service. The acquisition for $326 million in cash and stock will help Salesforce upsell Radian6 clients, who include Microsoft, Comcast, and Pepsi, to packages where brand mentions can be efficiently linked to customer profiles. Radian6 will be able to more rapidly iterate on its products thanks to Salesforce’s immense resources.

Radian6 taps into the Facebook Graph API, allowing it to pull any updates of users with “everyone” privacy settings, as well as mentions on Page updates and user posts to Page wall posts walls that are always public. It can also track Likes to Open Graph websites. Radian6 can’t access any user content with restricted privacy settings, or comments on Page wall posts.

Brands popular amongst more Facebook-savvy users who’ve engaged the site’s privacy controls may therefore be missing a lot of their mentions. However, when the public Facebook data is combined with monitoring of Twitter, YouTube, blogs and more , it can produce a rough aggregate impression of a brand. Radian6′s Engagement Console, released last year, allows clients to tag specific mentions and assign employees to respond.

As more of the world adopted social media, Salesforce needed access to Radian6′s data to help its clients identify potential sales targets or brewing customer service problems. In the summer of 2009, the two companies began an integration allowing social data to be transferred from to the other. Salesforce already has its own Facebook monitoring tool within its Service Cloud product, as well as the Faceconnector app for pulling personal Facebook info into CRM. Still, it seems the integration with Radian6 was so popular and core to Salesforce’s business that it decided to acquire the company.

Social media monitoring and CRM is an important of successful Facebook brand marketing, as Pages need to know what kind of content will resonate with their fans in Page updates and ads. Now brands looking for monitoring services to improve their marketing will be one step away from Salesforce’s cloud app hosting, sales, service, and communication products.