Bing Now Displays Facebook Likes In-Line With Search Results

The Microsoft Bing search engine will soon integrate Facebook Likes more prominently into its search results. Bing added Facebook Instant Personalization and began showing Liked results at the bottom of result pages in October. Now a Facepile of friends who Liked a result appears directly below the result.

Users will be able to factor social recommendations into their normal search behavior of choosing between results. The integration doesn’t appear to be live quite yet, though.

Microsoft has been rapidly expanding its Facebook integrations this last week, launching a new version of the Bing Bar browser toolbar that shows Facebook notifications, messages, and photos, and adding Facebook Chat to Hotmail.

Google’s ongoing tension with Facebook has led it to cease displaying Facebook Page updates after starting to in February 2010, and integrate social data from Twitter into search results rather than Likes. However, users must be logged into their Google account and have explicitly connected their Twitter account, while Facebook users don’t have to explicitly connect to Bing to get social results. Combined with Twitter’s smaller total user base, this means many more people will see social search results on Bing than Google.

While Google still dominates search, and probably will despite Bing’s new integrations, its lack of Facebook content is becoming increasingly apparent. If Google doesn’t come to an agreement with Facebook, it may lose users who want to navigate search results with the help of the Likes of their friends, not their tweets. After all, a friend could have posted a link to Twitter for any number of reasons.

 

 

Facebook Marketing Bible -
The Guide to Marketing your Brand, App, Website, or Content Inside Facebook

Leave a Reply

2 Responses to “Bing Now Displays Facebook Likes In-Line With Search Results”

  1. Tips Tuesday March 1 | BlogAid says:

    [...] Here’s a great indication of just how powerful a business page on Facebook is for you. Bing Now Displays Facebook Likes In-Line With Search Results. [...]

  2. Bing To Feature Facebook Likes More Prominently says:

    [...] any research performed and searches on Bing did not have results from my page however according to InsideFacebook.com this change has not been rolled out yet. If it does include any page that we have liked regardless [...]

Inside Facebook Sponsors
Qwaya Frima Softlayer AvenueSocial Forrester report! LifeStreet Nanigans Shoutlet
Featured Company
Jobs of the Day

MacGillivray Freeman Films
Laguna Beach, CA

Kapture
New York, NY

More Research & Information from Inside Facebook

Sign up for free email updates beyond today's news.

 

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Virtual Goods
WebMediaBrands
Mediabistro | SemanticWeb | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.