Facebook Splits Typeahead Search Results Into Categories

Facebook now splits the instant typeahead search results that appear in the drop-down beneath its ever-present search bar into profiles, Pages, apps, groups, Events, and Questions. This helps users find the most relevant results, regardless of category.

Category-sorted results could also help users discover new content they weren’t looking for but that relates to something they were, like a soccer game when they were searching for a soccer Page. Finally, the change has SEO implications, as appearing in the first few results within a specific tip is more important now, and Pages and apps can score incidental traffic by having titles similar to common names.

The different result categories are ordered according to the relevance of the matches, meaning users could see any category first. Since the categories aren’t weighted according to their popularity, the ordering can be a bit awkward at times. Users are more likely to be searching for profiles, Pages or apps than groups, Events, or Questions, yet the first result may still be a Question.

Though this unweighted ordering isn’t necessarily best for the user experience, it may expose people to some of Facebook’s lesser-known core apps.

Its now even more crucial for applications and Pages to attain one of the top spots for a given keyword. It also incentivizes them to name themselves after or something similar to popular names. For instance, an app called “Just For Fun” might receive traffic from people searching for someone named “Justin”.

Facebook has been gradually improving its internal search feature. It began surfacing Liked Open Graph-objects such as news articles in August. If it can continue to improve its internal search, users will be more likely to use it instead of web search engines like Google in order to find things on Facebook.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

2 Responses to “Facebook Splits Typeahead Search Results Into Categories”

  1. Notes for Week #07 says:

    [...] somewhat related, here’s a new buzzword: FSO, Facebook Search Optimization. Posted in Source, Week Notes by Armando Alves on 18/2/2011 ← SoDA 2011 Digital Marketing [...]

  2. Facebook-Suchergebnisse jetzt schon in Vorschau nach Typ geordnet « In Sachen Kommunikation says:

    [...] Wie auch insidefacebook.com bemerkt, ist dies nur ein weiterer Schritt, die Suche in Facebook zu verbessern. Gelikete Objekte aus dem Social Graph oder Suchergebnisse von bing werden ja schon länger mitangezeigt. [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us