Longtime Facebook Designer Aaron Sittig Returns to the Company as Product Architect

At a time when many of Facebook’s earliest and vested employees are leaving, designer Aaron Sittig returned to the company last month to serve as product architect. He left last year for six months and came back last month.

It’s a strong vote of confidence in the company as it begins a new phase of life with a move to a larger, more corporate campus in Menlo Park this summer and amid feverish speculation about a potential initial public offering in 2012.

One of the most widely respected young designers in Silicon Valley, Sittig came to the company nearly six years ago through Facebook’s former president Sean Parker. At first, Mark Zuckerberg was skeptical of what he could bring to the table because Sittig was feeling burned out and unmotivated at the time.

In David Kirkpatrick’s book, “The Facebook Effect,” Zuckerberg kept complaining about Sittig’s work ethic, repeatedly asking, “Who is this guy? He’s worthless. He doesn’t do anything.”

Sittig eventually became one of Zuckerberg’s closest confidants and went on to design the icons for the “like” button, photos and wall posts. He also came up with the idea to tag friends in photos — a killer decision that catapulted Facebook past much larger photo-sharing services like Flickr to become the biggest one in the world.

The success of photos crystallized the idea for the Facebook platform in Zuckerberg’s mind after the team realized that power of people and their social relationships could be the groundwork for all sorts of unanticipated and valuable applications.

As design strategy lead, Sittig articulated the visual principles that have guided the site through countless changes over the years. Those include the ideas that the site should be clean, understated and transparent and that it should be universally accessible.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

4 Responses to “Longtime Facebook Designer Aaron Sittig Returns to the Company as Product Architect”

  1. Firewallbypass.blogspot.com says:

    well, he is a genius..now he is worth to facebook.. and he should work with it..the ideas he gave are used very heavily such as tagging friends in facebook..the like button..they are best he got..and he can give more like that.

  2. Departed Facebook Designer Aaron Sittig Rejoins As Product Architect | Liz Gannes | NetworkEffect | AllThingsD says:

    [...] in January with the title “product architect,” as Kim-Mai Cutler at Inside Facebook reported [...]

  3. Early Facebook designer returns to the company says:

    [...] also designed the icons for the “like” button, photos and wall posts, according to Inside Facebook.Sittig left Facebook last June to see what else he could do, but decided to return. He explained [...]

  4. Is Aaron Sittig back at Facebook? What happened? I thought he left? - Quora says:

    [...] Murphy, Product guy He came back February 2011 after a 6 month leave. Source: http://www.insidefacebook.com/20…12:39amView All 0 CommentsCannot add comment at this time. Add [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Business Technology Editor

Washington, DC

Assistant Editor

8 Inc.
New York, NY

Editorial Manager

Air Age Media
Wilton, CT

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us