A Savvy Combination of Mobile and Facebook Virality Fuels Beluga’s Growth

Even though Facebook is pushing to convince mobile developers that it is a strong channel for growth, many of the top developers are still finding that a high app store ranking or using the phone’s address book is good enough to get users cheaply.

Very rarely do we see an app that successfully rests across multiple mobile platforms and Facebook.

However Beluga, a tiny but fast-growing group messaging startup, is showing that it is possible to mix viral tactics on Android, iOS and Facebook to pick up users. The three-person company is growing by at least 20% week over week among Facebook users, according to AppData.**

Founded by ex-Googlers Ben Davenport, Lucy Zhang and Jon Perlow, Beluga makes it easy to send messages to multiple friends on a mobile phone. It’s part of a wave of group messaging startups like GroupMe and Fast Society that rely on telephony startup Twilio’s APIs. The company has been bootstrapped so far. The trio are tight-lipped about potential revenue models or the future directions in which they might take the product.

Beluga uses several tactics to on-board users including –

> Continue reading on Inside Mobile Apps.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Coordinator

Benefit Cosmetics
San Francisco, CA

Associate Editor, Social Media/Newsletter

AFAR Media
San Francisco, CA

Social Media Editor

International Sports Media
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us