Facebook Rolls Out Real-Time Commenting to All Users

Facebook quietly implemented real-time commenting for wall and news feed posts in late January, allowing users to see new comments by others appear in-line without having to refresh the page. Now it has confirmed that live commenting has been rolled out to all users, and has explained the “write locally, read globally” system on which it’s engineered.

Real-time commenting promotes engaging, rapid-fire conversation and prevents mishaps like one user asking a question that another has already answered.

Facebook can now better approximate a real-life or an instant message conversation within a comment reel. Instead of having to check to see if a friend has answered a question or added details to a post by refreshing, users can simply wait and watch as new comments accumulate.

Real-time commenting will decrease the frequency of unnecessary or redundant comments stemming from update latency. Unnecessary comments can lead Facebook to send notifications leading to irrelevant content to others participating in the comment thread, reducing the likelihood that those users will click through future notifications. In this way, real-time commenting preserves Facebook ability to draw users back to the site.

Facebook’s engineering team considered a polling system for determining when to update a comment thread before settling on a push framework that could reduce latency well below five seconds. Unlike many of the site’s systems that write a new piece of content locally and then asynchronously replicates the data across other regions, Facebook used a new “write locally, read globally” system. It determines which users are currently viewing the active thread and pushes them updates.

Facebook says that the system “saves us from having to replicate a high volume of writes across data centers, saving expensive, long-distance bandwidth.” Like drag-and-drop photo reordering, real-time commenting began as a Facebook Hackathon project where employees voluntarily tackle engineering challenges.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

4 Responses to “Facebook Rolls Out Real-Time Commenting to All Users”

  1. netpacq says:

    Looks like Google Wave to me. Facebook finds a way to implement functionality Google could not.

  2. David Norman says:

    Goodbye to quickly deleting a comment before anyone sees it because of a dumb typo or accidentally hitting enter on a mobile device?

  3. Erik Shultz says:

    I don’t consider myself a daily Facebook user anymore but the service just keeps getting better without affecting its users in a negative fashion. It shows there overall commitment to the project as a whole.

  4. Important Social Media News From Around the Web | Social Media Examiner says:

    [...] This real-time commenting feature allows users to see new comments by others as they “appear in-line without having to refresh the page.”  Check out how this works below in the video from [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

SEO Strategist

Hanley Wood
Washington, DC

Vice President of Technology

Emerald Media Group
Eugene, OR

Social Media Specialist

California Academy of Sciences
San Francisco, CA

Mobile Application Developer

California Academy of Sciences
San Francisco, CA

Opportunities in Digital Publishing

Pew Research Center
Washington, DC

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us