Facebook Implements Page Wall Post Comment Spam Filter

Facebook now turns spam and unrelated comments on Page posts gray to denote them as low quality to admins, while leaving the blue background on other comments. This passive spam filter is applied to new comments on old posts, but hasn’t been retroactively applied to old comments. The filter will make it easy for admins to quickly sift through thousands of comments and delete spam.

In most cases, grayed out comments won’t appear to other users. However, if a user follows a link to a friend’s spammy comment from that friends wall, the comment will appear. If a Page admin doesn’t agree that a grayed out comment is spam, they can click the ‘x’ next to it and select “Unmark as Spam” to return it to the standard blue color. With time, this should teach the spam filter to be more accurate.

Comment spam is a serious issue. The site’s most popular Pages, including Facebook’s own, see the comment reels on their posts filled with links to unrelated Facebook pages, money making scheme sites, and malicious software downloads. Spammers hope to piggyback on the reach of these Pages, which must fight such attacks with around the clock human moderation and Page management tools that flag or delete suspicious comments.

Facebook introduced a Spam tab to Page walls in October that pulls out spam posts from users, but it didn’t address spam comments. Facebook also recently began testing a Top Posts filter for Page walls which brings user posts with many Likes and comments to the top of the stack.

All of these efforts are designed to promote quality conversation and make browsing Page walls a safer experience. If brands can be sure their Page walls won’t hurt their reputation, they’re more likely direct users to their Facebook presence, and pay Facebook for ads that drive traffic there.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

One Response to “Facebook Implements Page Wall Post Comment Spam Filter”

  1. Facebook Ajoute Un Filtre Pour Combattre Le Spam Sur Les Pages | Emarketinglicious.fr says:

    [...] Via InsideFacebook [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Account Executive- Healthcare PR and Social Media

Berry & Company Public Relations
New York, NY

Online Social Media Manager

WellPoint
Chicago, IL

Assistant Professor in Publishing

Emerson College
Boston, MA

Multimedia Specialist/Social Media Manager

Ohio Northern University
Ada, OH

Social Media Manager

The Culinary Institute of America
Poughkeepsie, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us