TrialPay is working with Lolapps and Zynga to make the option to earn Facebook Credits through offers more obvious. Lolapps has also implemented Facebook’s new “Frictionless Credits” payment system into its game Ravenwood Fair. Both of these new payment flows should help the developers better monetize their games by increasing conversion rates.

TrialPay’s Facebook Credits Shortcut

TrialPay has also worked with Lolapps and Zynga to implement a shortcut to earning Facebook Credits. Previously, users had to go into the payment flow, click “Show more payment options”, then “Earn for free by shopping”, and then select from list of offers. Only certain savvy users would know how to navigate this flow.

To remedy this, Trialpay created a shortcut that developers can currently integrate outside of gameplay, such as in banner ads or tabs. When clicked, users are immediately shown either the complete offer wall or a single especially relevant or valuable offer, allowing them to earn Credits for buying web service subscriptions, signing up for free accounts, sending Valentine’s day flowers, and more. The shortcut opens offer-earned Credits to mainstream casual gamers who might not have been aware of the option.

For details on how Zynga and Lolapps implemented the Credits shortcut, as well how Frictionless Credits has boosted Lolapps’ conversion rate, read the rest of this article on Inside Social Games.