Facebook Deals Launches in Europe with Modest Promotions

Facebook has rolled out its location-based promotions service Deals to the U.K., France, Germany, Italy, and Spain. Users of the Facebook for iPhone and Androids apps and the mobile site can access special discounts and charity donations in exchange for a check-in in via Facebook Places that spreads a brand’s name in their stream.

Some are criticizing the low value of the initial U.K. promotions, but launch partner brands including Mazda, Starbucks and 02 are merely being conservative while they determine the return Deals can generate.

The international expansion of Deals is following a similar path as Places, which it’s built upon. The U.K. was the second country outside the U.S. to gain Places access, followed shortly by France and Italy. Facebook has so far skipped launching Deals in Canada, Japan, and Australia, which were other countries which received Places relatively early. These could be among the next countries to get Deals.

Facebook has been releasing Places and Deals in nations with a high penetration of smart phones. Having a large user base with mobile devices that can easily access the features is important to achieving a critical mass necessary to successful launch. Like many Facebook features, Places and Deals work best when friends are using them too, so Facebook needs to time the launches with when a country’s users are prepared to adopt them.

Deals has gotten off to a relatively slow start, without many businesses offering on-going promotions. Instead they’ve been offering Deals in limited quantities that are often quickly exhausted. As Places and Deals expands to more devices and countries, brands will likely expand their promotional offerings to more persuasively and consistently incentivize the cheap, high-quality exposure check-ins produce.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

2 Responses to “Facebook Deals Launches in Europe with Modest Promotions”

  1. 8 Social Media News Stories You May Have Missed | Social Media Examiner says:

    [...] Deals Launches in Canada: After launching in a few European countries, Canadians are the next in line to try out Facebook Deals.  Is this something your business could [...]

  2. Facebook Launching Local Deals Subscription Service « ScannableMedia says:

    [...] launched in the US in November, and in Europe in January, but has yet to see widespread adoption by businesses. The Facebook.com/Deals URL [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us