Facebook Adds Six More Ad Providers to Platform Whitelist

After releasing an initial whitelist of companies that have formally agreed to its platform terms for advertising providers late last year, Facebook has been making more updates — adding in a wide range of large companies, established online ad networks, and newer startups. Since we last covered new additions a couple weeks ago, Facebook has added six more. They are:

ADTELLIGENCE
Bizmey
Casale Media
Mediastay
One iota
Sometrics

Some of these companies have deep experience providing advertising of varying quality on the web, including adware and spyware. You may recognize Casale Media, for example, as the folks that provide unsolicited ad pop-ups that appear behind your browser, that you might not notice until you’re shutting down your computer.

Which is why, even as it adds to the list, Facebook continues to warn developers to not give ad providers a free pass just because they’re listed: “These providers are not approved by nor affiliated with Facebook and, therefore, it is your responsibility as the developer to ensure compliance with Facebook’s Advertising Guidelines even though the companies on this list have agreed to the policies as well.”

[Thanks to Tim for the tip.]

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!

 

Leave a Reply

One Response to “Facebook Adds Six More Ad Providers to Platform Whitelist”

  1. Gagan says:

    If whitelist doesn’t mean approved or vetted, then what does it mean? I mean what is the point of the list then?

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Newswire Editor

PR.com
New York City / Long Island, NY

Senior Social Media Brand Manager-Los Angeles Area

Brigade Marketing
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us