Facebook Displaying Unread Messages from Pages in a New Updates Module

Facebook is displaying a new “Updates” sidebar module which shows some users unread messages sent to them by Pages. Users will see the Updates module in the right sidebar while viewing their own profile and other sections of the site. They can choose to view an update, mark it as read, or ‘x’ it to reveal another update. These updates are usually filtered into the Other folder of the inbox of the new Messages product.

The Updates module and counters will help prevent users from missing important Messages that Facebook had hidden in attempt to reduce noise in the primary inbox.

Since the Other folder doesn’t show red notifications upon a user receiving Messages that are routed there, it can be easy to forget the folder entirely. We discussed how the lack of an overt notification mechanism was one of the main deficiencies of the New Messages product, but Facebook has now moved to counteract the problem in an unobtrusive way.

Before the New Messages product was implemented and the inbox was split, Facebook began showing an Unread Messages sidebar module to similarly surface skipped content. By analyzing which updates users view, mark as read, or remove from the module, Facebook may be able to improve the Messages filtering algorithm to keep the best Page updates in the primary inbox.

As more businesses and users join Facebook, and malicious parties follow them, the site’s ability to filter out spam will become increasingly vital to maintaining a high quality experience. Simultaneously, Facebook will need to continue protecting users from losing good content to overly aggressive filters through products like the Updates module.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

4 Responses to “Facebook Displaying Unread Messages from Pages in a New Updates Module”

  1. carley says:

    Do you know is this on all profiles or is it just being introduced and phased in? Sounds really useful, however I cannot see it on my home or profile page.


  2. Josh Constine says:

    @Carley: It’s currently unclear how far this has been rolled out. Try clicking “View Post” on a news feed story or refreshing your own profile a number of times.

  3. Hans says:

    I think repeated removing of posts from Unread Messages Sidebar is similar to loosing popularity in search engines. However, it draws attention to fairness of the issue.

  4. Adi Furca says:

    I my case, it displays messages I already marked as read. Is this true for you?

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us