Facebook Returns “What’s On Your Mind?” Prompt to the Home Page

Facebook has reinstated the “What’s on your mind?” status update prompt to the home page and other places where the publisher is shown. Facebook had hidden the prompt from some users for the past six months, requiring a content tab from the publisher to be clicked before the appropriate question or option to upload media was displayed. Now users will always be greeted by the “What’s on your mind?” call to action when visiting Facebook, which should lead them to contribute content more frequently.

Encouraging users to post status updates is key to keeping the news feed fresh for everyone. If users visit the site and don’t see new content, they’re less likely to return as frequently.

Facebook released statistics last year stating that 60 million users update their status every day during February 2010, and now says that 30 billion pieces of content are uploaded every month, or roughly 50 per user per month. Since it’s much easier to spontaneously update one’s status than to ask a question, upload a photo or video, or post a link, providing a visual reminder to post these updates should increase shared content numbers.

Making status updates the default tab of the publisher is simply good design. While the expanded prompt will push down a user’s news feed or wall a few pixels, it removes a barrier to one of the most common forms of engagement on Facebook. The ever-present call to action should convert more users from spectators into participants, making Facebook more interesting to browse and keeping the daily active user count growing.

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!


Leave a Reply

One Response to “Facebook Returns “What’s On Your Mind?” Prompt to the Home Page”

  1. Arpitha says:

    Good Article!!!I wonder if facebook places can actually beat FourSquare. However I see some sites like http://WorkplaceTalk.com people can use to share gossip at work that are already built on top of facebook places. The advantage facebook has compared to other sites is Huge Huge user base.. Time will only tell who wins!!!

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social/PR Manager

Small, hot SoCal ad agency
CamarilloCamarillo, CA

Content Marketing / Sales

New York, NY

Marketing Manager

True North Custom
Chattanooga, TN

Press and Media Relations Manager

Americans for the Arts
Washington, DC

Social Media Manager (Pleasanton)

Avanquest North America
Pleasanton, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us