With a Focus on Monetizing Mobile Apps, Tapjoy Leaves Its Scamville Past Behind
It’s hard to forget the shouting match that put an end to Offerpal’s heady days more than a year ago. The company, now known as Tapjoy, had become the prime target of Michael Arrington’s Scamville campaign for serving offers in Facebook games that signed up unwitting users for recurring charges.
At an industry summit, founder Anu Shukla ripped into Arrington’s accusations, calling them “Shit, double shit and bull shit,” in a now infamous exchange. Less than a week later, she was out. Soon after, the wild, early days of rampant growth on Facebook’s platform came to end, making way for a tougher, more expensive era in social gaming.
But one more CEO, a name change and a year later, Tapjoy has turned the corner by diversifying onto mobile platforms and keeping its offers clean with brands like Gap and Netflix.
It’s on track to have its highest total revenues ever on all platforms this quarter, says the company’s CEO Mihir Shah, who joined the company after Shukla stepped down. That’s on iOS, Android and Facebook. We’re also hearing from several sources that the company is close to announcing a third round of financing.
January 5th, 2011 at 8:02 am
lol I mean really does anyone really know what happened? Anu didn’t get kicked out due to a verbal exchange with Michael. The transfer was already in progress as they wanted to bring in someone with more M&A experience.
Yes.. that brought a lot of bad press and ultimately led to Facebook denouncing Offerpal. CEOs dont get replaced in 3 days dear Kim.
January 9th, 2011 at 10:14 am
[...] With a Focus on Monetizing Mobile Apps, Tapjoy Leaves Its Scamville Past Behind [...]
July 27th, 2011 at 10:03 pm
[...] Inside Facebook notes that Tapjoy plans to not only evolve Facebook’s mobile and its gaming capabilities, but also to take mobile gaming to a new level. Tapjoy partners with iOS, Android, and Facebook to offer mobile and online gaming options. [...]