Facebook Now Allows Merged Places Pages to Unmerge

Facebook today added an unmerge option to Pages which had been merged with Places. Facebook has allowed an admin of a similar official Page and claimed Places location page to merge these two entities since the launch of the Places location-sharing services in August, but offered no way to undo the combination.

Merged Place Pages are unable to set a default landing tab, frustrating admins who use custom tabs but had merged without knowing the consequences. The new unmerge option restores all the functionality of the separate entities.

We discussed a need for the option in our post on the disadvantages of merging earlier this month. Followers of the protest Page “Unmerge Places & My Business”, which has requested the option since early November, are currently rejoicing and thanking Facebook. Facebook’s move has successfully turn some outraged admins back into loyal supporters of the site.

Admins of merged Place Pages now see an “Unmerge all merged Places” button in the bottom left of their Page. When clicked, admins are shown the following confirmation message:

Once you confirm this request, the format of this Page will be reverted to the previous format and location information will be removed. The Places that you merged will be restored as separate claimed Places that you also still own and must continue to manage.”

Admins of merged Places Pages which want to be able to set a landing tab or show a more familiar interface (at least until Facebook rolls out the Page redesigned that leaked last week) should take advantage of the option. Meanwhile, admins of Pages which haven’t merged, have a single physical location, and who want to focus on driving foot traffic can now experiment with merging without being stuck with the result.

[Thanks to Kim Bui of KPCC Los Angeles for the tip]

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13 Responses to “Facebook Now Allows Merged Places Pages to Unmerge”

  1. HUGE: Facebook Lets Admins Unmerge Places And Pages says:

    [...] and Page as it can have a somewhat devastating effect. Josh Constine of InsideFacebook was also able to get his hands on the following screenshot of the [...]

  2. Now Facebook Admins Can Unmerge Their Pages from Places says:

    [...] Place Page.The option was first noticed by several unhappy Facebook Page admins and reported by Inside Facebook. The “Unmerge all merged Places” option now appears at the bottom of the left-hand Page [...]

  3. FacebookAppDeveloper says:

    This will make a lot of unhappy users happy!

  4. Ryan Stephens says:

    Our Facebook Fan Page was merged into another institution fan page, and the FB team is unable to un-merge it. Facebook’s pages team ensures us that an admin had to have instigated the merge; however, as I understand it, it’s a fairly elaborate process and none of our admins would have done a merge knowingly. I wish there was a solution aside from rebuilding months worth of incremental content.

  5. Josh Constine says:

    @Ryan: I believe that Pages which have the option to merge can do so quite easily by clicking a Merge button, and so the process wouldn’t be so elaborate that it couldn’t have been done accidentally.

  6. Unmerge your Merged Places Facebook Page fbKnol says:

    [...] Credit [...]

  7. Facebook Places: To Merge or Not to Merge | Fitzternet says:

    [...] I agree. Familiarize yourself with the process. And know that if you change your mind, you can always unmerge. [...]

  8. To Merge or Not: Facebook Page with Facebook Places | Gourmet Marketing News says:

    [...] Facebook Now Allows Merged Places Pages to Unmerge (insidefacebook.com) [...]

  9. Как меняются брендированные Facebook страницы | Разработка приложений и игр для Facebook и ВКонтакте says:

    [...] декабря по просьбам трудящихся была введена опция “unmerge” для желающих вернуть старый дизайн [...]

  10. Kushal Ashok says:

    I am not able to find any such option which is related to unmerging the page. Mine is the following community page for which I am not able to set the landing page: http://facebook.com/speedoholics

  11. Josh Constine says:

    @Kushal: You’ll only see the Unmerge option if you’ve merged your Page with a Place that you’ve claimed.

  12. To Merge or Not: Facebook Page with Facebook Places | Gourmet Marketing says:

    [...] Facebook Now Allows Merged Places Pages to Unmerge (insidefacebook.com) [...]

  13. HUGE: Facebook Lets Admins Unmerge Places And Pages - AllFacebook says:

    [...] and Page as it can have a somewhat devastating effect. Josh Constine of InsideFacebook was also able to get his hands on the following screenshot of the [...]

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