Facebook Rolling Out More Prominent Design of News Feed Filters

Facebook is rolling out a new way to filter the news feed. Users with access to the redesigned feature see a drop-down arrow beside their Most Recent news feed tab on the home page, revealing filters for status updates, Photos, Links, Pages, Games and friend lists. Facebook has implemented different designs of news feed filters over the years to help users view updates of specific content types or from certain subsets of their friends. As users add more friends and Likes, a filtering mechanism is key to keeping the feed relevant.

Use Cases for Filters

The first listed filter is for games, replicating a similar functionality found in the Games Dashboard but in a more accessible spot. Facebook offered application filters in 2008 as a way to help gamers sort important game content out from personal updates, but later removed them. There’s no way to explicitly filter games out of the news feed for gamers, though Facebook has made it so the only game stories non-gamers see are for when their friends discover and install new games.

The status updates filter creates an easy-to-consume, imageless stream more akin to Twitter. Without variations in formatting, the filter offers a less eye-straining read. Conversely, the Photos filter is visually stimulating, and is enjoyable to browse while otherwise occupied, such as during lunch.

The Links filter gives users previews of articles they can read off-site, as well as videos that can be viewed in-line. The filter recreates much of the value offered by custom social news site PostPost, which assembles a Huffington Post-style feed from the links posted to Facebook by a user’s friends.

The Pages filter helps user separate personal posts of friends from broadcasted posts by official entities on Facebook. As more news sites like CNN and The Daily Beast use Facebook to distribute newly published articles, the Pages feed could serve as new form of RSS reader, but which includes the opportunity of discussion and quick sharing.

The 5% of users who create friend lists should be happy to see they weren’t deprecated in this update. By creating a list of a their closest friends and filtering by it, users are free to form friendships with weak ties or professional associates without diluting their feed. Since Page updates are included in the status updates filter, the only way to create a “friends-only” feed is to add all of them to a friend list.

Previously, users could choose friend lists to filter the news feed by clicking the Friends navigation link in the left home page sidebar. Since friends lists have been removed from this panel for everyone, those awaiting the roll out currently have no way to filter by friend lists.

By placing the filters in the same place as the tabs for switching between a real-time stream and Facebook’s EdgeRank algorithm-sorted Top News, users will filter their feeds more often. These more prominent options can make consuming the feed less exhausting, and lead to greater engagement, more Likes and Comments, and more time spent on Facebook.

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13 Responses to “Facebook Rolling Out More Prominent Design of News Feed Filters”

  1. Facebook Rolling Out More Prominent Design of News Feed Filters | NewsBoll says:

    [...] the original post: Facebook Rolling Out More Prominent Design of News Feed Filters This entry was posted in World and tagged drop-down-arrow, feature-see, feed-tab, links, [...]

  2. Zuckerbergs Vorweihnachtsgeschenk an euch: Facebook mit neuem Feed-Filter | Basic Thinking says:

    [...] haben sollten oder noch nicht für das Feature freigeschaltet wurden: Facebook hat einen neuen Feed-Filter ausgerollt (siehe Teaser-Bild). Ihr findet ihn, wenn ihr auf eurer Startseite rechts vom [...]

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  4. Facebook Rolling Out Redesigned News Feed Filtering Options says:

    [...] and we reckon many users (especially those with a lot of friends) will find them useful.[via Inside Facebook]For more Social Media coverage:Follow Mashable Social MediaSubscribe to the Social Media [...]

  5. Facebook lanza filtros para sus noticias - FayerWayer says:

    [...] Facebook rolling out more prominent design of news feed filters [...]

  6. Facebook inserisce le opzioni di filtro nella News Feed says:

    [...] oggi, come riportato da InsideFacebook.com, le possibilità di filtro aumentano di parecchio, ed aumenta quindi la possibilità per l’utente [...]

  7. Facebook Redesigns News Filter, Adds More Options | The Blog Herald says:

    [...] Inside Facebook] .wp_search_plugin_related_posts{ font-size: 0.9em; width: 100%; } .rpimage {width: 50px; height: [...]

  8. James Seo says:

    I do not think this is a good change for pages if you are promoting status deals and what not via your page then people probably will not accept them.

  9. Facebook launches new redesigned News Feed filter options | Gadget Helpline UK: Gadget Advice, Gadget help, Gadget manual, Gadget blog. The UK’s number one gadget support club says:

    [...] Source [...]

  10. Morning Coffee with David Farrell, December 23 says:

    [...] NY: Facebook has started rolling out a new way to filter your News Feed. Earlier, the News Feed offered two options: Top News (which is Facebook’s [...]

  11. 7 regalos en línea de Navidad que me gustaría recibir [Opinión] | El Ornitorrinco en Linea says:

    [...] Búsqueda y filtrado decente en Facebook: Hay momentos en los que Facebook tiene destellos de poder ser algo mas útil que una Red Social para eso requiere un motor de búsqueda en serio. A pesar de que su búsqueda ha mejorado mucho aun deja bastante que desear. El poder buscar por lenguaje y país es esencial para poder sacarle mas jugo a esos 500 millones de usuarios. Y filtrar la información que recibimos es esencial. Afortunadamente PARECE que hay un cambio muy bueno en camino. [...]

  12. This Week’s Headlines on Inside Facebook says:

    [...] Facebook Rolling Out More Prominent Design of News Feed Filters [...]

  13. A New Facebook Feature: Search - says:

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