After Critiquing Facebook, Google Researcher Paul Adams Joins It

Paul Adams, the Google user experience researcher who critiqued Facebook in a lengthy report over the summer, is leaving the search giant to join them. His report is said to have accelerated the Groups product, which launched earlier this fall after Facebook went into “Lockdown” to finish it.

Earlier today, he tweeted, “After ~4 years in the awesome Google UX team it’s time for a change + I’m excited to be joining Facebook in the New Year.”

The move is a blow for Google as it undertakes a radical effort to counter Facebook’s growing influence across the web. In addition to a big social project led by Vic Gundotra and Bradley Horowitz, the team the company acquired from Slide is also beginning to work on its own creation.

Adams published a widely read report on the social network’s weaknesses five months ago, arguing that it didn’t do enough to help people manage the distinct social groups in their lives.

He found that people typically have between four and six friend groups and only between two and six “close” friends, he said. College friends don’t necessarily mix with work friends, who don’t necessarily mix with a person’s family.

“People have multiple facets of identity,” Adams wrote.“There is not one profile that fits for all the people in their life. People appear differently to different audiences. They act one way with their family, they act another way in work, and they act another way with their best friends.”

After Adams’ work became public, Facebook later went on “Lockdown” over the summer and used that time to finish the Groups product, which had already been in the works.

On the day Groups launched, Soleio Cuervo, a designer there, tweeted in response to Adams’ report, “Google researcher said we had a problem: http://sole.io/fbg Not anymore: http://facebook.com/groups This was how I spent Summer 2010.”

And now, they won’t be rivals anymore.

The Real Life Social Network v2

View more documents from Paul Adams.

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Leave a Reply

8 Responses to “After Critiquing Facebook, Google Researcher Paul Adams Joins It”

  1. jd says:

    this is pathetic. google needs to get it together, stat.

  2. vainlopez says:

    i mis itgirl cant start the the game itgirl

  3. Facebook'u Eleştirdi, İşi Kaptı! Peki Neydi Bu Eleştiri? | Burak Arslan says:

    [...] ivmeden bahsetmek için bu yazıyı yazmıyorum, eğer okumak isterseniz yazımın  kaynağı burada. Kariyerinin gidişatını ve yaşananları o yazıdan [...]

  4. lordhong says:

    4 years, stock options fully vested. time for next gig, sucker ;)

  5. Interesting Tidbits for December 21st through December 22nd | Welcome to the digital home of Brad Berens says:

    [...] After Critiquing Facebook, Google Researcher Paul Adams Joins It – Interesting… the Google Brain Drain continues… [...]

  6. Google’s Social Networking Evil-Speaker Leaves for Facebook | SiliconANGLE says:

    [...] a researcher of social groups, Paul Adams commented this aspect with an accurate precision and  conscience of his own [...]

  7. The ties that bind says:

    [...] read articles speculating on what the next Facebook killer would look like. The most notable was by Paul Adams, a former Google employee who recently got hired by Facebook. He wrote an insightful presentation [...]

  8. Limitations and Future « Thought Ripples says:

    [...] at Google (NSDQ: GOOG), is leaving the company to join Facebook starting next year, according to Inside Facebook and one ofhis tweets. He may be best known for his deep analysis of Facebook and its privacy issues [...]

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