Facebook Offers All Page Owners Deeper Analytics

Facebook is expanding analytics once reserved for Pages with more than ten thousand fans.

All Page admins will now be able to see impressions for each of their posts. They’ll also see the feedback rate, or what percentage of time fans “like” or interact with their posts.

Facebook is also making some changes to how monthly active users or MAUs are counted. Instead of users that actively “like” or comment on content, all unique users that see posts will get counted into a Page’s MAUs, which will drive overall numbers up.

Facebook originally introduced these feedback analytics in January to Pages with more than 10,000 fans; they help Page owners understand how much exposure their content is receiving. Impressions are how often a post is rendered in a news feed; it is not how many unique users have seen a post.

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11 Responses to “Facebook Offers All Page Owners Deeper Analytics”

  1. Facebook Insights: Post Views/Feedback « Wir sprechen Online. says:

    [...] aggregates post views/feedback in Insights analytics and individually on page walls; [...]

  2. Andreas says:

    Thanks for the update – I was a bit surprised when I saw the new/old metrics today for the first time. I’ve been trying to get some stats on what is a good impression and feedback rate but haven’t been able to find anything. Do you know of any sources that share their data?

  3. jacob varghese says:

    Interesting. I think they should do this for all users too. Though a much more user friendly version

    http://www.jacobv.com/technology/facebook-analytics-for-the-average-friend/

  4. Justin Brackett says:

    Thank you for the info. I have not seen this on my pages but I will be looking for it today!

    Justin Brackett
    @justinthesouth

  5. Tim says:

    Great news that finally the little guys like business startups can benefit from the new analytics!! Love it. We own several new recently launched sites, such as militarySavior, LovingLastWords and CampusWatchDog, which all tie in to specific Facebook pages. And since these are all new brands, we don’t have the mass following as the larger players so this is fantastic for small businesses like us. Thanks for the update!

  6. Olivia says:

    Nice! This new feature will really give small business start-ups a good idea of how to track their fan pages. Seems fair!

  7. FacebookAppDeveloper says:

    Great!! This is beneficial for businesses big and small. will definitely look into it!

  8. Hans says:

    Very informative. With the present state of the economy, many people are feeling that being loyal to their employer does not pay off any longer. More and more people are starting their own business, and this information can be very helpful to all of us small business owners. Thanks…

  9. New Individual Post Insights for Facebook Pages | Direct Sales and Social Media says:

    [...] can read more about this feature here: http://www.insidefacebook.com/2010/11/23/facebook-insights/ This is GREAT news for people with Facebook [...]

  10. This Week’s Headlines on Inside Facebook says:

    [...] Facebook Offers All Page Owners Deeper Analytics [...]

  11. La revue du lundi par We Are Social #38 | we are social says:

    [...] ses statistiques par publication Jusque là réservées aux pages comptant plus de 10 000 fans, les statistiques d’impressions et de feedback par statut sont désormais visibles sur toutes les p…. Voilà qui devrait ravir les administrateurs de pages plus modestes qui pourront désormais voir [...]

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