Facebook Adds “Unlike Page” Button to Page Stories

Facebook has made it dramatically easier to Unlike Pages and Open Graph objects. Upon removing a Page’s update or the activity story generated from Liking a Page from your news feed or wall, you are given the option to Unlike that Page.

Last week Facebook gave the option to remove, mute, or blacklist applications when removing their stories, and now a similar functionality is available on Page stories. This puts pressure on Pages to not send spammy, irrelevant, or too many updates.

Sharing a Page currently produces a story on your wall showing a profile picture of that Page without heigh constraints, causing vertically oriented profile pictures to appear very large. Page shares also include the Page’s existing Like count.

Facebook has recently made several changes in hopes of getting users to Like more Pages. It released a Page discovery Browser, began prompting those with few Likes to add more Pages, started showing the Likes users have in common, and made Liking a Page generate a rich feed story. By helping brands and businesses to score unpaid Likes, Facebook positions Pages as valuable marketing tools worth advertising for.

Wielding the Unlike Button

When users click the “x” next to a Page update or activity story about them Liking the Page, users will now see the option to “Unlike Page” on the remove confirmation pop-up. Previously, users had to visit a Page and find the tiny Unlike button at the bottom of the left side bar, or edit their profile to remove a Page or Open Graph Like.

If a user clicks “Unlike Page” on a story about multiple Pages such as “[User Name] Likes San Francisco Giants and 3 other pages”, only the first Page named will be Unliked.

This new easier Unlike flow may significantly increase the rate at which active Pages lose Likes. Page admins will need to extra take care not to exhaust, bore, annoy, or offend their audience.

Tall, Prominent Page Share Stories with Like Counts

When you share a Page to your stream, aversion of its profile picture without height constraint is shown on your wall. This will aid in discovery of Pages with tall profile pictures by making their share stories more prominent. Facebook may fix this soon, though.

All Page Shares now include the Page’s category and existing Like count. For example, sharing baseball team the San Francisco Giants’ Page produces a story which states “Sports Team: 556,437 people like this.” The Like count will give users assurance when they are considering Liking popular Pages, but could dissuade them from Liking new or unpopular Pages.

[Thanks to Eti Suruzon for the tip.]

Update: The Unlike button is also available on feed and activity stories published by Open Graph objects. Now users can Unlike an object from their feed or wall, preventing them from having to leave Facebook to visit and Unlike the URL.

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Leave a Reply

22 Responses to “Facebook Adds “Unlike Page” Button to Page Stories”

  1. Haresh says:

    I’m yet to come across this ‘feature’ and use it.

  2. FACEBOOK naujienos ir patarimai #64 | Komunikacija FACEBOOK'e says:

    [...] Nuo šiol puslapiui paspausti UNLIKE galima daug lengviau, nes mygtukas perkeltas ir į kiekvieną n…. [...]

  3. Bojan says:

    Brands will have to come up with original content if they don’t want to loose their followers… Nobody likes boring uninteresting things…

  4. Facebook Developer says:

    This Dislike or Unlike feature had been the desire of many users who were just able to look at the screen and pull their face . Now they can share what they feel truely.

  5. WebSuccessDiva says:

    Unlike Option Added to Facebook Page Updates…

    Facebook users are given more control over what they see and which pages they change their minds about — Facebook has made it much easier to “unlike” pages at the same time as hiding their updates…….

  6. Josh Constine says:

    @Facebook Developer: To be clear, this button allows you to Unlike Pages you’ve already Liked, not show your disapproval for new content or Pages. This is not a “Dislike” button.

  7. Mindy says:

    I have been unsuccessful in finding the unlike option on some pages, such as the “who’s viewed your profile” scam. Anyone know how to unlike it?

  8. Krishna De says:

    Thanks for sharing this – I am not seeing it at the moment here in Ireland – if I look to delete a post from my feed I just get the option to hide the content or mark as spam so I am guess it is still being rolled out globally.

  9. Unlike Option Added to Facebook Page Updates - Webmaster Forum says:

    [...] This puts pressure on Pages to not send spammy, irrelevant, or too many updates. Continued at: Facebook Updates Any thoughts on this? __________________ NewBiz Free Advertising Blog | [...]

  10. Facebook "Unlike" Button Comes to the News Feed says:

    [...] saw the news about this change reported on Monday as well, on unofficial Facebook news site, Inside Facebook. They noted that this was only one of many changes surrounding the "like" feature as of late. [...]

  11. Michael LaRocca says:

    Y’all should just give up on being able to unlike anybody who’s paying for advertising.

    Can we unlike the smaller font? :-)

  12. "Non mi piace più" una pagina su Facebook | Social network says:

    [...] funziona in questo modo: cliccando sulla crocetta affianco ad ogni nuova news, si ha accesso ad un menù che ha tra le sue opzioni anche “Dì che non ti piace più la pagina”. Selezionando questa [...]

  13. angela says:

    I don’t like the life size posts on my wall at all. It feels intrusive and I think it will deter from sharing links of your and other pages. I won’t share my link on another’s wall knowing it will take up their entire screen. I think this needs to be revisited. warmly, angela

  14. [Page] Facebook เพิ่มปุ่ม Unlike ในหน้า Feed แล้ว – Faceblog says:

    [...] ที่มา – Inside Facebook Categories: Facebook – Feature – Pages Tags: fanpage – page – unlike – แฟนเพจ 2 [...]

  15. The Noodle Blog » Blog Archive » How often should you post on your business’s Facebook Page, and when? says:

    [...] change by Facebook has me reevaluating my frequency in posting yet again. Beginning November 1, users can now unlike your page directly from their News Feed. Previously users had to go to your page and scroll all the way to the bottom left to unlike your [...]

  16. What Facebook Messages Means for Marketers « As Media Changes says:

    [...] appears in your fans news feed – is relevant and of interest. Couple this with the fact that Facebook recently added the “Unlike Page” option directly into fans’ news feeds, and Page Admins really ought to put together a strategy for avoiding fan [...]

  17. The Height Of Cheek? « John Blackwell says:

    [...] post a controversial status update, is causing users to unsubscribe. Facebook recently added an easier way to unlike Pages through a button on news feed stories, so admins should subscribe to “edge.remove” for [...]

  18. How often should you post on your business’s Facebook Page, and when? « Three Hats Marketing – Indianapolis Marketing Firm & Virtual Marketing Employees – Indianapolis IN says:

    [...] change by Facebook has me reevaluating my frequency in posting yet again. Beginning November 1, users can now unlike your page directly from their News Feed. Previously users had to go to your page and scroll all the way to the bottom left to unlike your [...]

  19. How often should you post on your business’s Facebook Page, and when? - Web Design Indianapolis | Springboard Marketing says:

    [...] change by Facebook has me reevaluating my frequency in posting yet again. Beginning November 1, users can now unlike your page directly from their News Feed. Previously users had to go to your page and scroll all the way to the bottom left to unlike your [...]

  20. De quoi avons nous parlé la semaine du 2 novembre? | The Roxane Company says:

    [...] pour Accorhotels, l’autre pour Avis France, on devient vite obsessionnels. Désormais, on peut « dé-liker » une page directement depuis le flux d’activité (ou new feed) . Une nouvelle très importante [...]

  21. Unlike Option Added to Facebook Page Updates says:

    [...] Hat tip: Inside Facebook [...]

  22. De quoi avons nous parlé la semaine du 2 novembre? | Roxane says:

    [...] pour Accorhotels, l’autre pour Avis France, on devient vite obsessionnels. Désormais, on peut « dé-liker » une page directement depuis le flux d’activité (ou new feed) . Une nouvelle très importante [...]

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