Dallas Mavericks Use Ifeelgoods to Let Users Earn Facebook Credits for Following Twitter Accounts

NBA team the Dallas Mavericks is running a promotion powered by micro-incentives platform Ifeelgoods offering 5 free Facebook Credits for following or retweeting the team’s Twitter account. The Facebook Credits Page posted about the contest, which lasts from November 1st until November 5th, when those who follow the team will be sent a direct message on Twitter containing the Credits.

The promotion appears to be the first publicly announced promotion powered by Facebook app2user program partner Ifeelgoods, which seeks to help companies reward users for making purchases, sharing with friends, clicking ads, signing up for email updates, and now following Twitter accounts. Since Credits are cheap to distribute and can be accumulated, they represent a low cost way to offer a compelling incentive for a call to action.

Ifeelgoods appears to be running two parallel websites, leading the privacy and terms and conditions pages which are cited on the promotion page to be improperly linked to pages which doesn’t exist. NBA.com’s site vaguely states that the Credits “can only be used in connection with Ifeelgood’s Facebook application”, but the real terms and conditions page doesn’t make this clear.

Other stipulations include that the Credits expire 14 days after being awarded, only the first 1000 retweets and 15,000 follows of @dallsmavs will qualify, and “Ifeelgoods and its merchant partners reserve the right to void or otherwise “take back” Facebook Credits that User received in connection with a merchant partner purchase that User later returned to the merchant partner.” This last stipulation could possibly be used to strip Credits from those who delete their retweet or soon unfollow @dallasmavs.

If the promotion succeeds, many other companies may seek to begin offering micro-incentives. By closely watching how these promotions are used and abused, Ifeelgoods will be able to develop best practices, protection against gaming of the system, and a suggested reward price list for different common calls-to-action.

Update: Suchit Dash, Co-founder & VP of Product of Ifeelgoods, has confirmed with us that the Facebook Credits earned through this promotion can be spent anywhere. The links on the product page have also been fixed.

Mediabistro Job Fair

Mediabistro Event

Mediabistro Job Fair

Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job! Register now!

 

Leave a Reply

One Response to “Dallas Mavericks Use Ifeelgoods to Let Users Earn Facebook Credits for Following Twitter Accounts”

  1. 5 Great Uses of Facebook Credits | Neworld Associates Blog says:

    [...] creator of the message, can also define how many credits to reward the fan for posting a message. This case study shows how fans were rewarded with 5 Credits for re-tweeting or following the Dallas Mavericks on [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

Social Media Manager
Santa Monica, CA

Social Media Manager

Honest Tea, Inc.
Bethesda, MD

Product Manager - Community Platform

Maker Media
San Francisco, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us