Facebook Provides Page Updates to Search Engine Yandex in Exchange for Exposure in Russia

Facebook has partnered with Yandex, Russia’s largest search engine, to index updates to Pages and show users of the search engine their Facebook notifications. The integration is not live yet, but will augment Yandex’s existing index of twitter.com, livejournal.com and Russian blog platform liveinternet.ru.

Yandex will show different Facebook content in search results than Microsoft’s Bing, which joined the Instant Personalization program this month. Bing shows Likes on search results, while Yandex will include Page updates in a similar fashion to search engines including Booshaka and Open Facebook Search. Facebook will also display a widget on the Yandex front page, providing constant exposure for the social network.

Facebook recently increased its focus on the Russian market, signing deals with Russian mobile carriers to offer free access to Facebook. Despite having to compete with local social networks such as Vkontake and Odnoklassniki, Facebook is now growing relatively quickly there. According to The Facebook Global Monitor, part of our Inside Facebook Gold membership service, Facebook increased it’s Russian audience by 16.8%, or 228,960 users in September 2010. Still, Facebook has only registered 1.1% of the Russian population, so the Yandex partnership presents a new way of gaining exposure to Russia’s 60 million internet users.

Instead of crawling Facebook to index social content, Yandex will receive a syndication feed of Page updates directly from Facebook. This reduces the lag between content being posted and being indexed. The press release also mentions personal search, but doesn’t explain whether Yandex will show Facebook user profiles or Page profiles as results to searches for names.

Javier Olivan, Facebook’s Head of International, says “this partnership will bring a lot of value for our Russian users”. The partnership will get the Facebook name and content in front of millions of Russians. This may help Facebook to accelerate growth in the area in exchange for giving Yandex faster access to data which is already public.

Sponsored Post

Hands-On Social Media Training for Beginners

Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

One Response to “Facebook Provides Page Updates to Search Engine Yandex in Exchange for Exposure in Russia”

  1. FACEBOOK naujienos ir patarimai #64 | Komunikacija FACEBOOK'e says:

    [...] Rusijos interneto paieškos gigantė YANDEX pradėjo indeksuoti FACEBOOK duomenis. [...]

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Manager Social Media

Ralph Lauren
New York, NY

Social Media Manager

Chicago, IL

Social Media + Web Management Consultant

IPPF/Western Hemisphere Region
New York, NY

Director of Marketing (Social Media/Web)

Creative Circle
Corona, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us