Facebook Provides Page Updates to Search Engine Yandex in Exchange for Exposure in Russia

Facebook has partnered with Yandex, Russia’s largest search engine, to index updates to Pages and show users of the search engine their Facebook notifications. The integration is not live yet, but will augment Yandex’s existing index of twitter.com, livejournal.com and Russian blog platform liveinternet.ru.

Yandex will show different Facebook content in search results than Microsoft’s Bing, which joined the Instant Personalization program this month. Bing shows Likes on search results, while Yandex will include Page updates in a similar fashion to search engines including Booshaka and Open Facebook Search. Facebook will also display a widget on the Yandex front page, providing constant exposure for the social network.

Facebook recently increased its focus on the Russian market, signing deals with Russian mobile carriers to offer free access to Facebook. Despite having to compete with local social networks such as Vkontake and Odnoklassniki, Facebook is now growing relatively quickly there. According to The Facebook Global Monitor, part of our Inside Facebook Gold membership service, Facebook increased it’s Russian audience by 16.8%, or 228,960 users in September 2010. Still, Facebook has only registered 1.1% of the Russian population, so the Yandex partnership presents a new way of gaining exposure to Russia’s 60 million internet users.

Instead of crawling Facebook to index social content, Yandex will receive a syndication feed of Page updates directly from Facebook. This reduces the lag between content being posted and being indexed. The press release also mentions personal search, but doesn’t explain whether Yandex will show Facebook user profiles or Page profiles as results to searches for names.

Javier Olivan, Facebook’s Head of International, says “this partnership will bring a lot of value for our Russian users”. The partnership will get the Facebook name and content in front of millions of Russians. This may help Facebook to accelerate growth in the area in exchange for giving Yandex faster access to data which is already public.


Marketing with Facebook Insights

Mediabistro Course

Marketing with Facebook Insights

Starting October 2, use Facebook’s analytics tool track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how to measure key performance indicators and make your data actionable. Register now!

 

Leave a Reply

One Response to “Facebook Provides Page Updates to Search Engine Yandex in Exchange for Exposure in Russia”

  1. FACEBOOK naujienos ir patarimai #64 | Komunikacija FACEBOOK'e says:

    [...] Rusijos interneto paieškos gigantė YANDEX pradėjo indeksuoti FACEBOOK duomenis. [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Marketing Associate

Wainscot Media
Montvale, NJ

Assistant/Associate Professor - Social Media

SYRACUSE UNIVERSITY
Syracuse, NY

Campaign Manager

Interactive One
New York, NY

Digital Marketing Director

McMurry/TMG
Phoenix, AZ

Social Media and Communications Assistant

Carnegie Endowment for International Peace
Washington, DC

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us