Facebook Announces Friendship Pages That Show Friends’ Mutual Content

Facebook today announced a new product called Friendship Pages which show users all the content and connections shared by two people who are friends, including photos they’re both tagged in, wall posts and comments between them, Events they both RSVP’d to, and their mutual friends and Likes. While not fully rolled out yet, users will be able to visit Friendship Pages by clicking links on wall posts, and possible relationship feed stories and beneath profile pictures, as long as they are friends with one of the people and have permission to view the other’s profile. By aggregating mutual content, Friendship Pages give users a in-depth look at relationships.


Developed during a recent Facebook Hackathon, Friendship Pages make it easy to see how two people have interacted on Facebook. Use cases include viewing the mutual content of you and your best friend, two siblings, or your ex-girlfriend and their new significant other. Other ways Facebook has recently developed to illustrate the connections between friends include showing the Likes you have in common with a friend on their profile, a ranking of the friends you have the most similar interests to on the Page Browser discovery tool, and aggregated link and Places check-in stories.

Upon visiting a Friendship Page, users will see the two people’s names, and their networks, such as employer or college. The left sidebar includes a photo both people are tagged in as a profile picture, navigation links to different content categories including mutual likes, and a list of all of their mutual friends. The center of the Friendship Page contains the wall posts between the people, the Events they both attended, and posts in which both users commented. Above the ads and modules in the right sidebar is a new “Browse Friendships” module which prompts users to enter their name or a friends name in one input field, another friend’s name in the second input field, and click a button to “See Friendship”. It’s currently unclear where mutual photos will be shown.

Friendship Pages will take a lot of the work out of Facebook browsing. Currently, if you wanted to determine the connection between two other people, you would have to sift through all their tagged photos looking for ones with both people, view their wall-to-wall page, and manually compare their friends and Likes. There was no feasible way to see their shared Event RSVPs or comments.

The friends of friends privacy setting now has greater significance, as a user only needs to be friends with one person and have access to the profile of the other to see their Friendship Page. While fun and useful for learning about how you and a friend or two of your friends are connected, the product could also be used to investigate the connection between one of your friends and someone you don’t know. It could become a powerful tool for jealous users to monitor their significant others, or a masochistic way to watch how a former significant other is interacting with their new partner. Similar relationship issues led Facebook to change how the Photo Memories module chose who to display.

Facebook’s high engagement and user retention statistics are tied to the human desire to forge and maintain connections with others. To date, though, Facebook has been better at showing users snippets of their connections with many different people. By allowing users to focus on a single connection, Facebook will help many realize just how integral the service has been to the formation of deep and long-lasting friendships.

[Update: Friendship Pages are now live for some users. Links to Friendship Pages are appearing on wall posts to or from a user on their profile and on the profiles of friends. Friendship Page links don't appear on posts that are displayed on walls because they're tagged with a user. The Facebook Blog post explained there would also be links below the profile pictures on a the profiles of friends, but these are not present yet. Once on a Friendship Page, users can navigate to any other Friendship Page they have access to through the Browse Friendships module.]

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Leave a Reply

75 Responses to “Facebook Announces Friendship Pages That Show Friends’ Mutual Content”

  1. Paul Eulette says:

    Well, this just takes all the fun out of “Facebook Stalking”…

  2. KaMeek Lucas Taitt says:

    SMH. That’s all I got.

  3. Christy Ogle says:

    DISLIKE!

  4. Facebook Launches ‘Friendship Pages’ – PC Magazine | The Fresno News says:

    [...] relationshipsVentureBeatFacebook Now Tries to Tell the Story Between Two FriendsMashableAFP -Inside Facebook -VatorNewsall 25 news [...]

  5. Facebook Friendship Pages are Just Plain Creepy says:

    [...] the feature will respect your basic profile privacy settings, but as Josh Constine pointed out on Inside Facebook, "The friends of friends privacy setting now has greater significance, as a user only needs to be [...]

  6. Feliciano 'Firestarter' Vargas says:

    I HATE IT! It’s annoying. My friend and I were having a conversation Wall 2 Wall and it was cut short by this retardation! Any way of putting my wall to wall back and getting rid of this?!

  7. Guest says:

    Stalking only existed when it was college networks only. Your info / photos were visible to everyone in your school network.

    People barely know about or even how to use half the damn things on FB correctly. This will be no exception. No one cares. I’m just using college only sites now. I’m fed the hell up with FB and all their stupid isht like screwing with groups, which was a mainstay.

  8. Natura Cosmeticos says:

    Interesting! But what use can we give it?

  9. WTF says:

    This is really creepy. It takes online FB stalking to a whole new level. Time to go change my privacy settings again.

  10. osama says:

    is there a way i can change it back to wall to wall?.. im not liking the see friendship option

  11. lilou__b says:

    is there a way to control these pages? it is now live for me, there is as usual ZERO info on facebook about it. if you’ve toyed with it and worked it out, or know where to give feedback please shout!

  12. katie says:

    HOW COME I DON’T HAVE IT YET?

  13. tmi says:

    If this cannot be disabled, I’m quitting facebook. They are determined to have all our information public. Very unhappy!

  14. Facebook Friendship Pages are Just Plain Creepy by By Mike Melanson -October 28, 2010 says:

    [...] the feature will respect your basic profile privacy settings, but as Josh Constine pointed out on Inside Facebook, “The friends of friends privacy setting now has greater significance, as a user only needs [...]

  15. John says:

    How to stop/hide/block/ that shit!?! , why we never have our own choose to select what we want!

  16. Jared says:

    Hey Facebook,

    I read another post here and you listened to feedback; so I hope this reaches you…

    Please read this as a fellow web developer, I try and weigh everything quite deliberately deciding on a new feature; however, you guys are treading a very fine line…

    1 –
    I looked at my profile today, 1/3 of my home profile page was large, full paragraph, image advertisements, you are going the way of MySpace. We like facebook most of all because it is clean; please please don’t destroy that. Google is the ad-giant, follow in their footsteps.

    2 –
    Privacy; I know people may seem to not care about privacy, but we do care about relationships. We don’t want our relationships open to public examination; I’m not saying kill the feature – just put a little “Opt Out” link on the side. Please.

    3 – Same above for photo memories; and any new tools you want to make to facilitate “Facebook stalking”. Person A sees photo of B & C and is sad; forced upon A by photo memories.

    Applaud your experimentation, initiative, but “Opt Out”. Please.

  17. confused says:

    Great, but how do you get rid of it?

  18. Facebook is a disspointment says:

    I think this new addition is stupid without the ‘wall-to-wall’ feature?! now I cannot write on my friends wall with what he/she said below it to prompt my response. Some people may say i can ‘comment’ on their wall post, but i hate ‘commenting’ as ‘wall to wall’ is there for a reason! The ‘see friendship’ addition is not bad, but at least give us the ‘wall to wall’ luxury back. Its infuriating. Facebook is trying to hard to be technical, creating it a chore to socialize!

  19. christy says:

    I agree with “WTF”… This enables unlimited stalking by pyschos. If I have my privacy settings controlled and the friend does not, It blows it out the window. There better be an added privacy option for this. :>(

  20. This Week’s Headlines on Inside Facebook says:

    [...] Facebook Announces Friendship Pages That Show Friends’ Mutual Content [...]

  21. gah CRAP says:

    ….and i really need to know the relationship between 2 people because…..?
    and i really don’t like how it replaced the “wall-to-wall” button. now it’s really inconvenient to reply to wall posts since i can’t see the wall-to-wall and reply at the same time.
    why does it just keep getting more stalkery…
    can’t we just enjoy the convenience of talking to people without feeling like our whole lives are laid out for the world to see?

  22. WTF 2 says:

    This is really bad shit! I do not want to appear in something like this!!!
    How can I prevent from appearing there besides defriending everybody?

  23. sus says:

    how do i disable it?

  24. Not Happy says:

    Why isn’t there a privacy setting for this? Totally not cool for those of us who don’t want to broadcast all of our friendships.

  25. kimas says:

    Boring…..this will lead to many people putting their page to private

  26. Christopher Parker says:

    Can’t work out how to turn this off!

    I am seeing use of Facebook decline among my friends and even more importantly — the QUALITY — of Facebook posts is declining. This is one more thing to make me wonder if it’s worth it.

  27. SZ says:

    Some of you may have now noticed the feature “View You and ______ “(insert friends name).

    Well, like many of you, I also have a dummy profile. The great thing about this feature is that you are not (so far) regulated to just “you” and a friend. In other words, you can enter a friend and another friend and compare. You find out how many friends they have in common, wall to wall postings, their mutual likes, photo’s tagged in together and perhaps other options.

    Okay, so maybe you want some dirt on someone that is on your friends list and the other person isn’t? Well, (again, so far) this is not a problem. As long as the other ‘mark’ is pending your your friend request, you can still enter both names see the above interaction.

    I have really enjoyed this board and I hope that this posting can offer someone here an advantage.

  28. Pam says:

    give us an ‘opt-out’ feature for the friendship stuff. PLEASE!!!

  29. Figured it Out says:

    FACEBOOK is what is REALLY stalking ALL of US. Anything you ever type or upload they keep forever. Just changed the settings so they keep your chats forever. Now they have this “see friendship” button. That is an Invasion of Privacy. Why on Earth would I want someone not involved be able to click a button to see every convo I have had with a person along with all the pics we are tagged in together, events we are both attending, places we both checked into? How does that benefit ME Facebook? It benefits, Stalkers, Haters, and Police. Facebook, Kill Yoself. Whats next???

  30. Alicia says:

    This is BEYOND creepy.
    I really hate when facebook makes changes like this that actually deter users from enjoying facebook.
    Features like this are completely unnecessary and potentially harmful to one’s privacy and one’s reputation.

    Like someone said above, PLEASE include an option to Opt Out or disable the “See Friendship” for those of us who like to keep our personal, private lives, well, personal and private.

  31. Deb says:

    What are you trying to do to us, you take away clear our chat in the chat box, now brought it back, Thank you very much. Now we have see Friendship, Thats invading peoples privacy.. please remove or tell me how to remove it from my page and not having to pay for it.
    Thanks.

  32. kelly says:

    this is ridiculous!!! wall to wall and see friendship should not b available for everyone to see it is just like reading their private messages!!!! this needs to b removed from FB immediately!!!

  33. Mary says:

    I really don’t like this! We should have an option whether or not to participate.

  34. Jeff Gellenthin says:

    Facebook, You SUCK! What is the purpose, why did you create such a thing? How about spending some time programming a better plan for artists to be seen and heard instead of invading the little privacy folks have had. So many reunions have been made here, and now you push us away. So be it.

  35. Fenny says:

    DO. NOT. WANT.

    This is going to make me lock down my privacy options, cut my friends list and stop posting to anything other than private groups.

    How about teenage bullying? It’s not up to FB to make it easy to see this stuff. I have a wall and if people want to trawl through it, fine, but don’t do it this way.

    I want an opt out.

  36. Joanne Way says:

    “See Friendship” is a REAL invasion of privacy. What were you thinking??????? Please remove it OR tell me how to get this off my page now – - or tell me how to disable this from my page. I do not post or comment so that one of my friend’s friends (who is not my friend) can see what I/we have posted or commented on.I agree with those who have written that this is like stalking.

  37. Joanne says:

    Facebook, are you listening to what your users are saying??

  38. Opt Out!! says:

    Please, give us an Opt Out or remove it all together!

  39. Kristin says:

    I will delete my profile if this passes.. The last thing I need is some stranger reading my private thoughts and comments to another friend. I dislike it big time!

  40. Kitchenchick says:

    NO! NO! NO!
    I already dislike that you allow people to click on my current activity and read comments I’ve posted on other non-mutual friends’ walls, but THIS IS RIDICULOUS!
    People are going to stop using FB if you do not RESPECT OUR PRIVACY!

  41. adop says:

    look at it this way. your wall to wall convos were never private. the real danger is allowing “friends of friends” in your privacy settings. A LOT of people are careless with who they friend on facebook, and if you have a lot of facebook friends you’re increasing the chances of a complete stranger seeing your information. Facebook is taking what you and your “friends” have already put out there for the world and is giving you a new way to see it. the lesson is to be careful what you put out there, and who you allow to see it. Friends only, guys.

  42. Haywood Jablowme says:

    You guys are all idiots. Facebook does not read or operate this website.

    What’s next, are you going to tell the President of the United States what to do on a CNN comments section and expect him to read/reply?

  43. erica says:

    END IT. NOW. NOOOWWWWWW.

  44. Shaun says:

    So is there a video tutorial that shows us how to disable the privacy settings or is facebook avoiding the question with statements. Anyone?

  45. Shaun says:

    i think all fb needs to now is let everyone see everyones inboxs to make stalking complete

  46. Jay Babcock says:

    I think this is a very interesting application of user profile data, and reflects Zuckerberg’s core Harvard interests in developing social applications for the web (I’m reading The Facebook Effect currently :^). I can’t see how any of the panic the, uh, panicking commenters express above is justified. You people all UPLOADED YOUR OWN CONTENT, and this new feature does not present more of a privacy issue than existed before. A “stranger reading my private thoughts and comments to another friend” — really? How would that happen? Perhaps the other way around — your friend could read your personal confessions to a stranger, but that could happen now. Maybe you just don’t trust your friends (which may be valid), in which case maybe you shouldn’t be on Facebook at all!

    As for how this will be used — I think the company usually introduces features that are structurally interesting but don’t define how they must be used. The point of FB is to allow users to find uses for the features. That is what is so addictive about the site.

  47. geotype says:

    My use of FB has declined significantly over the last year as privacy protection has become more complicated. This is just going to make it more restrictive.

  48. cindy mantini says:

    i think this is an ivassion of privacy, will there be an off button in privacy setting ,i would hope so but it doesnt sound like it.

    why doesnt facebook do something really good,how about locking down peoples photos so no one can steal them,what do think of that facebook? maybe you could work on that one,which alot of people would bennifit from.. :P

  49. ferso says:

    im closing my account!

  50. WE WANT OUT! says:

    WHAT ARE YOU THINKING????
    IF I DON’T GET AN OPT OUT FROM THIS CREEPY FEATURE
    i am opting out of facebook completely – please, everyone that does not want forced participation go to this link and join us:

    http://www.facebook.com/pages/Opt-Out-of-the-FB-Friendship-Feature/161397397225256

  51. fine says:

    I’ll just have to send all my comments via PM… and that really sucks. PLEASE LET ME OPT OUT! I already delete all those stupid “activity” announcements like “whatever just wrote on joe’s wall” because it’s creepy and I don’t need people following my every move, it’s weird.

  52. Kirsten says:

    DON’T LIKE – FACEBOOK – YOU HAVE CROSSED THE LINE! If people want to stalk ok, but it shouldn’t be encouraged to THIS extent.

    GET RID OF IT!!!!!!

  53. see friendship…? « a good chance says:

    [...] the “see friendship” link that automatically replaced the “wall-to-wall” feature. now, you can see the two [...]

  54. Big Brother says:

    HATE IT!!!! Sorry I even have gotten sucked into FB by co-workers and family.

  55. Kathleen says:

    I absolutely HATE that third parties can, with one click, see the back and forth between two friends. Yes, I know that information was not private before — but someone had to be weird enough to specifically want to check all the interactions between me and my friend (or, more importantly to me, my daughter and a friend). Now FB pretty much INVITES them to do it, encouraging a kind of nosiness I’m clearly not alone in thinking is disturbing. This could be a FB dealbreaker, unless FB adds an opt-out.

  56. Why I will not switch to Facebook Mail | sajidismail says:

    [...] the email scene. Moreover, Facebook Mail is clearly the next step ahead of the two weeks old ‘See Friendship‘ feature that showed all interactions between two people on the [...]

  57. Why I Will Not Switch To Facebook Mail | The Blog from Xische & Co. says:

    [...] the email scene. Moreover, Facebook Mail is clearly the next step ahead of the two weeks old ‘See Friendship‘ feature that showed all interactions between two people on the [...]

  58. Social Media Update | MemeMe says:

    [...] to store all your conversations with friends. A couple of weeks ago, Facebook launched a “see friendship” feature: soon it might be able to show all recorded correspondence with that friend, private [...]

  59. Holly Hall says:

    How do I turn this see friendship thing off? it’s weird and creepy

  60. How Facebook Could Create Artificial Life | LAB Marketing Blog says:

    [...] website builds up. Increasingly this information is moving beyond just simple likes. Now we can view‘friendship pages’ within Facebook, these are like a glorified ‘wall to wall’ option from years ago, but [...]

  61. Another User says:

    Good news

    The ‘see friendship’ feature can be effectively disabled. Completely. I tested it with different ways adjusting the settings.

    Now the bad news. Well. I’m sure it is bad for 99% of facebook users.

    Follow these steps:

    1. Goto Account – > Privacy Settings

    2. Click the link ‘Customize Settings.’

    3. Scroll down to the third section ‘Things other share’

    4. You will see this Friends can post on my wall [x]. Remove the checkmark

    This means your wall is closed. Yes, bad news.

    This means your friends can’t write on your wall.

    Any previous messages are not deleted. You can verify this. You probably want to ‘clean’ your wall anyway as no new messages will be posted.

    It gets worse. Any friend can’t see the ‘friendship’ between you and him/her.

    And they can’t see your friendship with any common friends. Which is the objective of the change, correct?

    Now, you are going to ask. How can they contact me?

    There are only two basic ways:
    a- Private messages.
    b- You can change your status and they can reply to it in the comments.

    In option b, when you change your status, you can make the change visible to a list or to a friend only.

    You can also change your status and make it visible to one friend only.

    The problem is, he/she doesn’t know that the message is only visibile to him/her. So you probably have to tell him/her in the status changed.

    You want to test it? You need two friends. One to send a couple of messages and get a reply and another common friend that can verify that the messages exchanged are not visible to him/her.

    Too complex? Yes, I know. So we probably want to stop using Facebook then.

  62. Glenn says:

    I don’t like this! We should have an option whether or not to participate.

    GET RID OF IT FACEBOOK WHAT IS SAID BETWEEN TWO FRIENDS SHOULD REMAIN BETWEEN THEM AND NOT FOR OTHERS TO SEE !

  63. jen says:

    It seems the only way to ‘turn this off’ is to go to > privacy > sharing > customize > things others share> can see wall posts by friends (change to only me)

    i think this works, with some local (novice testing)

  64. san says:

    ummmm …….but couldn’t people already see wht is said between two people before….by looking at their “wall to wall ” post

  65. Josh Constine says:

    @San: Yes, but Friendship Pages greatly expands the wall-to-wall feature.

  66. LadySharShar says:

    Facebook is a real disappointment.
    I wonder why we are still so addicted to this thing when in fact it takes stalking to a whole new level, and doesn’t seem to respect our privacy rights much.

    I agree with an earlier post. There should be an ‘opt out’ feature.

  67. Grace says:

    I really hate the “see friendship” option. Sure, it’s cool when you’re “stalking” your friend or a guy you like, but I don’t like knowing that any one of my 629 friends could be reading the wall posts, comments, and pictures of my best friend and I. It is too public. Plus, I don’t want my MOM to read that sort of stuff.. :/
    Please give the option to disable this, Facebook.

  68. atomica says:

    This is absolutely frightening. I’m really freaking out right now. I went to go delete comments I’ve left but some of them are from years ago and it takes hours to get that far back in other peoples profiles. I’m wondering if the answer is to create a new profile and delete the old one. Then on the new profile start over knowing the new rules? Facebook is so stupid. They are going to lose a lot of users for the breach of privacy.

  69. Sjoerd says:

    Very smart (and cool)

    People want te be the same as there friends. If they like the same things, they feel a like.

  70. Connie Keene says:

    Definitely invading privacy. I DONT LIKE IT. Spent hours trying to remove the ridiculous thing. Thank you for the notifFB and letting me make a decision for myself, my family and my friends privacy. An OPT OUT button please because if NOT maybe a need to DELETE the account all together.

  71. Search gives Earned Media impact beyond the social stream says:

    [...] existed outside of novelties like PastPosts , “The Museum of Me” and the controversial “See Friendship” button. Our Likes and Tweets are stickier than they were before. They are more prominent, [...]

  72. What is a ‘community’? - NixonMcInnes says:

    [...] new features that give us access to these insights. For example, Facebook recently released ‘friendship pages’ that show all the connections and content shared by two people (such as conversations, photos [...]

  73. Friendship Page - A New Feature on Your Facebook Wall | The Myss Miranda AgencyThe Myss Miranda Agency says:

    [...] pic of the two of us and get rid of that ugly no body box… For more information, I found this little post for [...]

  74. Search Gives Earned Media Impact Beyond The Social Stream - Media is Power says:

    [...] existed outside of novelties like PastPosts , “The Museum of Me” and the controversial “See Friendship” button. Our Likes and Tweets are stickier than they were before. They are more prominent, [...]

  75. Facebook’s Redesigned Friendship Pages - Social SmashingSocial Smashing says:

    [...] to remind you that your whole life is on Facebook, and if you leave, you lose. Facebook originally launched the feature two years ago but it hasn’t gotten much love since. That’s a shame and today’s update is nice because [...]

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