Facebook Users in Brazil and India Can Syndicate Their Profiles to Orkut

Facebook users in Brazil and India can now connect their profiles with their account on Orkut, Google’s existing social network. Those who link their profiles can choose to syndicate status updates, photos, Events and more to Orkut upon posting the content to Facebook. The Profile Link product allows users to spend their time on Facebook while still sharing with Orkut friends, which could result in shift in engagement away from Orkut

Orkut initially gained some traction in the US, but now almost all its users are from Brazil or India. The high penetration in these countries has slowed Facebook’s growth there, but in August 2010, Facebook surpassed Orkut’s user count in India. The two countries represent massive growth potential for Facebook, as the service has only registered 13.6 million monthly active users, or 1.1% of the 1,142,070,000 people living in India, and only 5.86 million or 3.1% of the 188 million living in Brazil, according to The Facebook Global Monitor, part of our Inside Facebook Gold membership service tracking Facebook’s business and growth around the world.

When users click the “Link you Profile with Orkut” button on the product page, they are brought to a Google data authorization page. Users are informed that Google is not affiliated with Facebook, and are given options to grant or deny access. If a user is not located in Brazil or India, granting access loops them back to the profile link product page.

Once they’ve given Google account access permission, users can use checkboxes to select to syndicate status updates, links, photos, Notes, Event creations, and Group creations to Orkut. Facebook will also help users locate their Orkut friends on Facebook, reducing the need for syndication, or using Orkut at all.

Some believe the product is a direct attempt to steal users from Google’s social network. However, Orkut offers some unique features such as profile themes and file transfers, so Facebook could also be trying to make it easier to use both simultaneously. Either way, it seems that Google is more focused on readying its upcoming social product, which is aimed at users in the US and everywhere else in the world, not just Orkut’s home countries.

Tumblr Marketing

Mediabistro Course

Tumblr Marketing

Starting December 1, learn how to market using the most popular visual blog! In this course, you’ll learn how to develop a strategy for your own Tumblr account, get people to read and share your content, and integrate your marketing efforts with other social platforms. Register now!

 

Leave a Reply

One Response to “Facebook Users in Brazil and India Can Syndicate Their Profiles to Orkut”

  1. sandeepkumar says:

    submit comit

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Sr. Editorial Content Manager

Amazon
New York, NY

Social Media Specialist

Penske Media Corp.
Los Angeles, CA

Social Media and Online Assistant

Education Management
Chester, PA

Web Content Creator

John Paul Mitchell Systems
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us