Farmers Insurance Partners with Zynga’s FarmVille, Protects Against Virtual Crop Withering

The Farmers Insurance Group and Zynga have partnered to allow the insurance company to virtually appear in the FarmVille game. While it’s not the first virtual good to appear in FarmVille or other social games from a major brand, it does appear to be the first virtual good from an insurance company, that includes in-game functionality.

Farmers Insurance’s Airship (Zeppelin) will be available free to players starting on Oct. 18. The airship provides “wither protection” for players’ crops for 10 days. And until Nov. 15, Facebook users can enter to win a trip to ride on the actual, real-life Zeppelin on Farmers Insurance’s Facebook Page, which has 16,100 Likes.

FarmVille has continued to be the largest social game on Facebook. According to our AppData service, it currently has 59.8 million monthly active users and 16.8 million daily active users.

For more information about the future of virtual goods check out our latest report, “Inside Virtual Goods: The Future of Social Gaming 2010.”

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!


Leave a Reply

2 Responses to “Farmers Insurance Partners with Zynga’s FarmVille, Protects Against Virtual Crop Withering”

  1. Quora says:

    When will the government start offering countercyclical subsidies for Farmville?…

    Since private insurance companies are beginning to offer insurance against ‘wither’ for Farmville:…

  2. 5 façons d’utiliser le social gaming pour les marques | says:

    [...] pistolet de Green Hornet dans Mafia Wars à l’assureur Farmers qui protège votre ferme sur Farmville en passant par Century 21 qui vous trouve un appartement [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Account Executive- Healthcare PR and Social Media

Berry & Company Public Relations
New York, NY

Online Social Media Manager

Chicago, IL

Assistant Professor in Publishing

Emerson College
Boston, MA

Multimedia Specialist/Social Media Manager

Ohio Northern University
Ada, OH

Social Media Manager

The Culinary Institute of America
Poughkeepsie, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us