New Credits Partner PlaySpan Will Bring 20 More Payment Options to Facebook

Virtual goods monetization service company PlaySpan is the latest partner for Facebook Credits, following a long string of others, most recently Sometrics. Announced as part of a larger expansion of the virtual currency today, PlaySpan will begin providing 20 more payment options within the main Credits purchasing interface in the coming months.

As part of a broader set of virtual goods services, the company has been building up a portfolio of payment options to make it easier for users to buy a publisher’s virtual goods using local providers.

This deal helps Facebook quickly make it easier for users to pay in the international markets where PlaySpan has worked to develop payment partnerships.

Brazil online payment card Boleto Bancario, Europe-focused retail card Paysafecard (which is separately beginning a push in the US) and the broadly international online Wallie card will be among the new payment providers available for Credits purchases.

The product itself is called UltimatePay, and it is appearing already for some international users within the Credits interface — in lieu of the existing, credit card-focused interface. See screenshots to compare. Terms of the relationship between the companies weren’t disclosed. However, given that Facebook is pushing Credits to be the exclusive paid virtual currency within social games and all other applications on its platform, and given that Credits partners typically get a percentage revenue share, we expect this deal to bring significant new revenue to PlaySpan and its featured partners.

[PlaySpan screenshot via ReadWriteWeb.]

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

 

Leave a Reply

5 Responses to “New Credits Partner PlaySpan Will Bring 20 More Payment Options to Facebook”

  1. facebook application development says:

    Facebook Credit, its a great concept for transfer capital and i must say easy to handle thanks to facebook :)

  2. Facebook Credits Get More Powerful, Hint at Facebook's Money-Minting Future | Fast Company says:

    [...] More Powerful, Hint at Facebook's Money-Minting Future BY Kit EatonToday Facebook's just signed a deal with PlaySpan, a marketplace for buying and selling digital goods, and added 20 new payment options [...]

  3. This Week’s Headlines on Inside Facebook says:

    [...] New Credits Partner PlaySpan Will Bring 20 More Payment Options to Facebook [...]

  4. Marvelous Team Up: Playspan meets Facebook « Social Game News says:

    [...] InsideFacebook ” This deal helps Facebook quickly make it easier for users to pay in the international markets where PlaySpan has worked to develop payment partnerships.” [...]

  5. Facebook Credits Goes Global With Support in 13 New Countries - Tricia Duryee - Commerce - AllThingsD says:

    [...] a New York-based company that powers microtransactions in 23 countries around the world. Facebook has similar deals with companies, such as PlaySpan, which was recently acquired by Visa. Here’s a full list of [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Associate Vice President of Social Media

Beauty Public Relations Agency
New York, NY

Social Media Specialist

Lakewood Church
Houston, TX

Social Media Strategist

WHYY
Philadelphia, PA

Social Media Coordinator

PMC Studios
Los Angeles, CA

Social Media Manager

The Christian Broadcasting Network
Virginia Beach, VA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us