International Apps Are the Most Interesting on This Week’s List of Emerging Facebook Apps
This week’s AppData list of emerging Facebook apps, defined as those still under a million monthly active users, features some pretty standard English-language apps, helped along by a few somewhat more creative international offerings.
Top Gainers This Week
|1.||ESPNU College Town||969,093||+822,745||+562%|
|4.||xo Hearts xo||483,027||+301,346||+166%|
|6.||Aký si šofér||237,755||+231,686||+3,818%|
|10.||Fun Cards – Birthday & More!||464,265||+206,959||+80%|
|14.||dtac one D.I.Y.||150,635||+149,969||+22,518%|
|15.||PANDORA Bracelet Designer||364,160||+145,160||+66%|
|16.||Mynet Çanak Okey||580,073||+140,511||+32%|
|19.||How old do you look?||446,871||+130,093||+41%|
|20.||My Sweet Shop||517,963||+123,272||+31%|
At the top is Playdom’s ESPNU College Town, a new city-building game that mixes in college branding — in a way, it hearkens back to Facebook’s early days as a college-only network. Of course, the game is open to everyone, including nostalgic alumni.
Social Statistics is the first non-game app, mining the small amount of profile info that Facebook allows to try to tell users something about their friends. Xo Hearts xo is standard-issue gifting, although it adds a bit of pizazz with its animated hearts.
Aký si šofér is the first of the non-English apps. In Filipino, this app is an interesting gauge of international excitement over the iPhone; it appears to be a well-made quiz testing out user knowledge of iPhone 4 facts.
Further down, dtac one D.I.Y. is by a Thai mobile operator, and allows users to build their own custom avatar — the app appears designed mainly to promote the company’s mobile services. We rarely see Thai apps, but the country is one of Facebook’s fastest-growing markets, according to our own Global Monitor and Demographic Report, part of Inside Facebook Gold.
Right below dtac, PANDORA Bracelet Designer is one of the more interesting retail apps we’ve seen. By the Danish company Pandora Jewelry, this app allows users to build a custom bracelet and print out the specifications to take in to a retail location. If you’ve got over $1,000 to spare and a penchant for bangles, this is the app for you.