Facebook Page Insights Reports Changes: Date Ranges, Daily Stream Impressions

Facebook’s new Page Insights analytics tool now allows Page admins to set a date range for exported reports. This will make it easier for long-standing Pages to focus on data from a specific time period instead the entire history of their Page.

Reports from the new Insights tool now show descriptions of the data columns and include data on news feed impressions for post, but no longer include data on views of different types of media. Admins can still view that data in reports from the old Insights tools.

Admins can access the the new Insights tool via the Pages You Admin screen. This can navigated to by clicking Ads & Pages on the homepage’s left sidebar, then Pages on the Ads Manager left sidebar. From there, admins can export data about traffic, Likes, and interactions using the “Export” button in the top right corner. The “Export Insights Data” pop-up now shows date fields for start and end time of the report.

Recently, Facebook changed what’s included in Insights reports. Columns now include descriptions in the row below the column titles. For instance, “Monthly Active Users” is explained as “Monthly Users who have engaged with your Page, viewed your Page, or consumed content generated by your Page (Unique Users)”.

The columns included in Insights reports have also changed. Most noticeably, admins can now see Daily Stream Impressions, or how many times users see posts by the Page in their feeds. This is important for tracking news feed optimization and edgerank — how visible a Page’s stories are in the news feed.

Admins won’t see data on photo views, audio plays, or video plays in reports exported by the new Insights tool. Page Admins focused on driving and measuring media impressions will be hampered by this change. This data can still be found in reports from the old Insights tool, which by accessed by clicking “View Old Page Insights” on the Insights page and then clicking “Export Data”.

The data types currently included in new Facebook Page Insights reports are:

  • Date
  • Daily Active Users
  • Monthly Active Users
  • Daily New Likes
  • Daily Unlikes
  • Lifetime Total Likes
  • Daily Logged-in Page Views (Total Count)
  • Daily Logged-in Page Views (Unique Users)
  • Daily Stream Impressions
  • Daily Likes and Comments
  • Daily Likes
  • Daily Comments
  • Daily Discussion Posts
  • Daily Wall Posts
  • Daily Videos

The data types currently included in Old Page Insights reports are:

  • Date
  • Total Likes
  • Post Quality
  • Interactions Per Post
  • Total Interactions
  • Likes
  • Comments
  • Wall Posts
  • Discussion Posts
  • Posts
  • New Likes
  • Unlikes
  • Unsubscribes
  • Resubscribes
  • Page Views
  • Unique Page Views
  • Audio Plays
  • Video Plays
  • Photo Views

[Thanks to Eti Suruzon for the tip.]

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8 Responses to “Facebook Page Insights Reports Changes: Date Ranges, Daily Stream Impressions”

  1. Bryan Person, LiveWorld says:

    Josh: This looks like a nice upgrade. However, I’m a little concerned about the accuracy of the reports. For example, a report for our company Page is showing “0″ for most days under “Daily Wall Posts to Your Page’s Wall,” even though we’ve been posting to the Wall nearly all of those days. Makes we question the rest of the number, too.

    Wonder what others are seeing/saying?

  2. Josh Constine says:

    @Bryan: It appears that “Daily Wall Posts to Your Page’s Wall” only count simple posts such as text or a URL. It doesn’t appear to count rich posts which include photos, videos, or links with previews of the external site. If you cross check your numbers with your posts and that isn’t correct, let us know.

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  6. Michael Park says:

    I have the same problem as Bryan. I exported my page insights from 01/10/2010 to 31/10/2010, but the aggregate daily wall posts equates to 4, which is incorrect.

    I also exported another page that I administer, and all the cells have value of zero. Although the page isn’t particularly active at this time, there have been wall posts and visitors etc. Maybe there’s a delay between the date the posts were made and the date the statistics are generated, but you’d have thought that the data is immediately available?

  7. Alex Campbell says:

    @Michael: Did you find out what was wrong with this?

  8. ehssman says:

    Anyone have any idea what happened to Facebook tracking/insights in November. Our numbers skyrocketed. Example: Daily Stream Impressions went from 0 (which it had been at forever) to 7720 on November 18. Monthly Active Users went from 560 to 1020. What’s up?

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