Causes Continues Strong Growth Into This Week’s List of Fastest-Gaining Facebook Apps by MAU
Venerable philanthropic app Causes has put in a second week of gains to head this week’s AppData list of fastest-growing Facebook apps by monthly active users. Although the app has topped 30 million MAU in the past — it’s now at 21 million — this is the first time it has shown a consistent climb past 20 million MAU in several months.
Here’s the full list:
|
Top Gainers This Week
|
| Name | MAU | Gain | Gain,% | |
|---|---|---|---|---|
| 1. |  Causes |
21,113,584 | +3,293,608 | +18% |
| 2. |  Quiz Planet |
13,819,724 | +2,400,820 | +21% |
| 3. |  Marketplace |
5,206,432 | +2,193,390 | +73% |
| 4. |  It Girl |
2,377,021 | +1,826,614 | +332% |
| 5. |  Phrases |
35,014,103 | +1,509,053 | +5% |
| 6. |  Friend Facts™ |
2,940,183 | +1,409,441 | +92% |
| 7. |  Give Hearts |
10,177,014 | +1,335,530 | +15% |
| 8. |  Frases Diarias |
6,372,734 | +1,123,502 | +21% |
| 9. |  FarmVille |
62,352,754 | +1,079,776 | +2% |
| 10. |  Millionaire City |
8,447,317 | +1,015,897 | +14% |
| 11. |  Pop Boom |
1,555,748 | +898,203 | +137% |
| 12. |  Happy Pets |
9,418,437 | +895,938 | +11% |
| 13. |  Café World |
20,829,079 | +879,539 | +4% |
| 14. |  Happy Aquarium |
12,581,006 | +868,026 | +7% |
| 15. |  Birthday Calendar |
8,035,696 | +849,722 | +12% |
| 16. |  Texas HoldEm Poker |
35,398,710 | +829,450 | +2% |
| 17. |  Are YOU Interested? |
8,886,903 | +817,814 | +10% |
| 18. |  iHeart |
12,990,192 | +776,712 | +6% |
| 19. |  BandPage by RootMusic |
4,880,817 | +764,047 | +19% |
| 20. |  City of Wonder |
10,709,004 | +690,514 | +7% |
Following Causes’ 3.3 million MAU gain, Quiz Planet has added a respectable 2.4 million. This CrowdStar app isn’t growing alone; the games It Girl, Pop Boom, Happy Pets and Happy Aquarium are all from the same developer. We’ll cover what’s happening with these and other games this morning over at Inside Social Games.
Marketplace, like Causes, hasn’t showed up in a while. Although it’s Facebook’s standard-issue auction app, it lost users steadily since a big gain due to sweepstakes earlier this year. Its current growth could be explained by a bump in email marketing.
Phrases, Friend Facts™, Give Hearts and Frases Diarias are all apps we might have expected to stop gaining users so quickly after Facebook’s Tuesday changes to feeds and virality — but they’re still growing as reliably as ever (the four often show up on our lists). It may take several weeks to judge the true effects of the changes.
Finally, BandPage by RootMusic is still on its way up; the custom-Page utility for bands is on the verge of hitting five million MAU.
September 27th, 2010 at 10:24 am
The reason for Causes growth is that Facebook gave them special privileges to the like button after profile boxes were deprecated. When you visited the Causes home page you were given a one button option to Like all the causes that used to be on your profile. This option was not made to other developers.