Facebook Launches Dashboard for Multiple Advertiser Accounts
As more businesses and other organizations have begun advertising on Facebook, more advertising professionals are handling multiple accounts. To help this group of power users, Facebook has recently introduced a dashboard that allows them to see basic information about each of their accounts in a single window, similar to Google AdWords My Client Center.
Stats include: Status, Clicks, Impressions, CTR percentage, Average CPC, Average CPM, and amount spent.
From the company blog post today:
Do you have access to multiple advertising accounts? Would you like an easy way to view all your accounts at once?
To help you quickly view all the accounts to which you access and manage, we are providing one easy-to-digest dashboard with your basic summary statistics for each advertising account. From this single view, you can easily navigate to a specific ads account, or sort the columns and determine how all of your accounts are performing. The dashboard will be visible when you log in to your Ads Manager.
Thanks to Amit Lavi for the tip.