Facebook Launches Page Discovery “Browser”

Facebook has launched a new way to “Discover Facebook’s Popular Pages” called Browser. It shows icons of Pages that are popular in a user’s country, but factors in which Pages which are popular amongst their unique friend network. When the Page icons are hovered over they display a Like button. Browser could cause popular Pages to get more popular, widening the gap between them and smaller Pages, similar to the frequently criticized and since abandoned Twitter Suggested User List.

Browser also shows a “Friends similar to you” leaderboard displaying with which friends you share the most most mutual Likes. It’s currently unclear how users can navigate to utility other than through the URL http://www.facebook.com/pages/browser.php

Browser joins existing Page discovery methods including news feed stories, profiles of friends, the “add interests” step of the new user flow, recommended Pages sidebar modules, and advertisements. Stimulating Page growth is important to Facebook. As Pages gain more Likes and show their ability to drive clicks, more businesses will choose to start Pages, and some will pay Facebook to promote them. Users gain a richer experience through access to relevant branded content when they Like more Pages, and Facebook strengthens their role as a portal.

Browser’s tab title reads “Find Interests”, and its header explains, “See something interesting? Roll over the Page and click Like to receive updates in your News Feed.” Users can view Pages from all categories simultaneously, or from specific categories including brands, media, games and celebrities. Users can quickly Like many Pages, turning their icons dark blue, since they’re not redirected upon Liking.

The “Friends similar to you” can be expanded to show your 25 most similar friends, and links pop-up a window displaying all the Likes you have in common with that friend. Similar to Facebook photo albums, Browser automatically loads more Page icons when you scroll to the bottom. Changing one’s country using the drop down in the top right of Browser lets users see what Pages are popular in other countries.

Browser is a sleek way to discover Pages those in your nation or your circle of friends Like. It will help users better align their Likes and actual interests since they can choose between many Pages and find those which best represent them. By increasing the influence of one’s existing Likes and those of their friends into Browser’s display algorithm, Facebook can keep this new feature from merely inflating already popular Pages.

Thanks to Eti Suruzon for the tip.

Update: Browser can no longer be found at http://www.facebook.com/pages/browser.php The feature may have only been a test since it was not formally announced by Facebook.

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Leave a Reply

24 Responses to “Facebook Launches Page Discovery “Browser””

  1. Jamie Ellis says:

    Now if they added verified ticks (for official)

    and purge all the rubbish!

    Also subpages for say iTunes for iTunes US, UK, AU etc (and other companies)

  2. Three Links: Photoshop patterns, fonts and facebook discovery | New Media Photographer | Digital marketing and Social Media says:

    [...] Facebooks adds a discovery browser – Here [...]

  3. Facebook Fan Page Directory - Facebook Browser says:

    [...] [via Inside Facebook] [...]

  4. links for 2010-09-12 « 個人的な雑記 says:

    [...] Facebook Launches Page Discovery “Browser” (tags: facebook) [...]

  5. kwamena says:

    It looks like Facebook took it down. I was able to access it earlier in the day but not now.Any updates?

  6. B. Moore says:

    The link for the new page comes back as “The page you requested was not found.”

  7. Alex says:

    It is good to hear this news from you i was looking for this from last week. thank you.

  8. Moby says:

    Is it me or is everything that Facebook doing lately simply silly?

  9. anacrismerino's blog says:

    [...] widening the gap between them and smaller Pages, similar to the frequently criticized and sSource:http://www.insidefacebook.com/2010/09/11/page-discovery-browser/ Sep [...]

  10. Facebook Launches Page Discovery Browser | TechMonkeyMagic says:

    [...] Source:http://www.insidefacebook.com/2010/09/11/page-discovery-browser/ [...]

  11. Adam says:

    The link to Browser does not appear to be working any longer.

  12. Eti Suruzon says:

    Oops. Sorry Facebook, my bad :)

  13. SearchCap: The Day In Search, September 13, 2010 says:

    [...] Facebook Launches Page Discovery “Browser”, Inside Facebook [...]

  14. Josh Constine says:

    @Adam: Thanks for the tip. We noticed that too. We’ve since updated the article.

  15. cicklow says:

    url = http://www.facebook.com/pages/?browse

  16. FACEBOOK naujienos ir patarimai #57 | Komunikacija FACEBOOK'e says:

    [...] Facebook‘as startuoja su nauju puslapiu, kuris skirtas vizuališkai matyti, kokie LIKE puslapiai j…. Taip pat sąrašą rušiuoti pagal kategorijas, šalis. Itin naudinga funkcija dešiniajame šone – galima matyti, kiek bendrų LIKE konktaktų turite su savo draugais (jų top sąrašas pagal sutampančius puslapius). Tiesa, pirmadienį pranešta, kad šios funkcijos atsisakoma. Belieka spėlioti, kodėl. [...]

  17. IDNForum » Discover Facebook’s Popular Pages : Applikasi tidak ditemukan says:

    [...] tersebut seharusnya bisa seperti gambar berikut, namun dari percobaan kami terhadap gambar, link yang diberitakan di blog-blog, link sama sekali tidak [...]

  18. Tech45 Podcast - Tech45 – 025 – I just checked in at my heester says:

    [...] Facebook lanceert “Page discovery” (Inside Facebook) [...]

  19. infomisa.net» Blog Archive » Facebook Browser gets a low F1-score in my book says:

    [...] Movies? Don’t even go there! Maybe it’s trying to tell me I need a new set of friends? Inside Facebook summarizes Facebook Browser this way: “Facebook has launched a new way to “Discover [...]

  20. RAKESH SHARMA › Like more of Facebook? says:

    [...] Facebook has launched an exclusive Browser. [...]

  21. Facebook Helps You Find What To Like | Teens in Tech says:

    [...] will be great to find popular Pages, but it might separate the big Pages from the small. As Inside Facebook points out, the same thing happened with Twitter’s Suggested User List and Digg’s [...]

  22. Facebook Wants You To ‘Like’ More Stuff, Officially Launches ‘Page Browser’ | KaakoTech says:

    [...] Inside Facebook reported, the feature actually launched a few weeks ago, only to be shut down shortly thereafter (it looks [...]

  23. فيسبوك تطور طريقة البحث عن الصفحات says:

    [...] المصدر [...]

  24. Facebook lança página do portal para ajudar os usuários a seguir Jogos Olímpicos e atletas | mbrazil says:

    [...] ao Facebook Navegador Pages , ao clicar em um nome ou a imagem que os usuários não diretos para a página de fã, mas faz o [...]

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