Facebook Building Its Southeast Asia Market Presence with New Singapore Office
Although Facebook’s big new office in India is now open, it’s also been quietly expanding its headcount in another part of Asia — the bustling city-state of Singapore. Following local reports about the plans, earlier this year, Facebook has added the office to its Careers Page location listings, and currently has a number of openings that suggest further expansion.
Unlike India, which is in the process of hiring hundreds of people for operational roles, the Singapore office looks to stay relatively small, and serve as more of a regional satellite. Here’s Facebook’s description of it: “Nestled in the heart of Southeast Asia, our Singapore office is where we help support the region’s growing users base, advertisers, and developers.” While most of the openings are contract positions, the fact that Facebook is doing local recruiting points to further local hiring. Here they are:
- Account Executive (Singapore)
- Associate, Ad Operations (Singapore)
- Growth Manager – Contract (Singapore)
- Recruiter – Contract (Singapore)
- Recruiting Coordinator – Contract (Singapore)
Led by Indonesia, Malaysia, The Philippines, Taiwan, Hong Kong and more recently India and South Korea, the greater Asia region has some 117 million monthly active users on Facebook, according to our Global Monitor report. Most of the growth began in 2009, fueled by the popularity of social games and new Facebook mobile features. Regional marketers are now looking for better ways to reach all these new Facebook users. To help them, Facebook has already partnered with Singapore-based ihub Media Group, an internet marketing company, to help out with regional sales; that company also began using Facebook’s Ad API earlier this year, allowing it to sell large volumes of Facebook ad inventory to local advertisers.
As the regional economy continues to expand, look for Facebook to continue building out its presence.