Urban Outfitters Makes Facebook Likes Featured Items

Retailer Urban Outfitters has made the Facebook Like button central to the way the company is marketing its products online. Visitors to the Urban Outfitters web site are now greeting by a large thumbs up asking them to “See our most Liked items.”

The company had installed the Like button by its products on the company web site and this new feature is essentially a grouping of the most Liked items into one place. These items — which include men’s and women’s clothing, as well as home items — are then grouped into a special section promoted on their web site.

So far more than 313,000 Like Urban Outfitters on Facebook, where the company does promote its company web site. Exclusive offers for Facebook fans are also offered and the company shares new merchandise with photos often with fans as well.

As previously mentioned, the fact that Urban Outfitters is using Facebook’s marketing tools to market its own products is inventive. It assumes that people visiting the company web site will still consider Facebook Likes as social recommendations when they’re shopping online. So the Like button is being used as a way to market products in its own right, instead of simply spreading the word about them.

For more about innovative uses of Facebook’s social plugins check out our premium service, Inside Facebook Gold.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

One Response to “Urban Outfitters Makes Facebook Likes Featured Items”

  1. Ukas Feltnotater #5 | Mitte Webbyrå says:

    [...] i bruk Facebooks åpne graf for å forbedre brukeropplevelsen på egne sider, denne lanserte både Urban Outfitters og Amazon integrasjon med Facebook for å tilby bedre sosiale anbefalinger til sine [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Business Technology Editor

Washington, DC

Assistant Editor

8 Inc.
New York, NY

Editorial Manager

Air Age Media
Wilton, CT

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us