Facebook Buys Chai Labs, a Semantic Search Startup Founded by a Former Adsense Leader

Facebook has bought bought semantic search startup Chai Labs, according to AllThingsD, which reports that the amount was “likely to be around $10 million and directed at acquiring talent,” although neither company has confirmed the deal.

Founded by former Google AdSense executive Gokul Rajaram — who we assume already knows at least some of the many ex-Googlers at Facebook — the company has raised $2.4 million, including from some very well-known Silicon Valley investors, including Facebook board member Marc Andreessen, Facebook stockholder Reid Hoffman and Google Ventures partner Joe Kraus.

What does Chai Labs do? From the web site:

Our semantic search platform uses proprietary crawling, artificial intelligence and data mining technologies to analyze and extract insights from millions of real-time data points across the web. Our goal is to give consumers the most comprehensive, unbiased, up-to-date information they need to make informed and confident purchase decisions. We are laser-focused on simplifying complexity due to over abundance of online sources about a specific topic, leading to information overload.

Our insights are:

Objective – created using AI-based computer algorithms
Real-time – computed and updated continually.
Comprehensive – created using millions of data points across tens of thousands of entities.
Highly visual – able to be presented in a highly visual and engaging format.

Rajaram, his team, and the technology the company has created sound relevant to a number of initiatives that Facebook is working on, from better targeting Facebook ads to providing more relevant search results, or even adding new content into Community Pages. And, Facebook’s Open Graph Protocol is already trying to create a semantic data set that third parties can use to better map out Facebook data as it relates to people and web sites, so maybe Chai Labs will go to work here. Or maybe he’ll work on the project that many outsiders have long suspected Facebook will launch — its own version of AdSense — something the company has avoided commenting on.

Google might not be too happy to see Rajaram end up at Facebook, given his expertise in creating one of Google’s key revenue sources. He departed the company in 2007, holding the title of Product Management Director for Adsense — he helped lead its development from the earliest days. In fact, Google threw him a big party when he left, even giving him a plaque with the signatures of hundreds of employees.

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!


Leave a Reply

One Response to “Facebook Buys Chai Labs, a Semantic Search Startup Founded by a Former Adsense Leader”

  1. Staat.de » Blog Archive » Mann muss nach Facebook-Freundschaftsanfrage in den Knast says:

    [...] Facebook Buys Chai Labs, a Semantic Search Startup Founded by a Former Adsense Leader [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social/PR Manager

Small, hot SoCal ad agency
CamarilloCamarillo, CA

Content Marketing / Sales

New York, NY

Marketing Manager

True North Custom
Chattanooga, TN

Press and Media Relations Manager

Americans for the Arts
Washington, DC

Social Media Manager (Pleasanton)

Avanquest North America
Pleasanton, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us