Facebook Updates Policy Terms for Big Platform Applications

Facebook has long required the largest application developers on its platform to agree to an additional set of terms that, while undisclosed, appear to be aimed at ensuring site performance quality. The company updated these terms this week to set a higher bar for which apps qualify for those terms.

Here’s the update to the developer policy document:

If you exceed, or plan to exceed, any of the following thresholds please contact us as you may be subject to additional terms: (>5M MAU) or (>100M API calls per day) or (>50M impressions per day).

We asked Facebook for more details on the change. The company’s response:

We recently revised our threshold policy from 5 million daily active users to 5 million monthly active users. We want to work closely with our largest developers in order to maintain a high level of performance, speed and uptime for Facbook Platform. Sudden, unexpected large increases in API usage could negatively impact both developers and users.

Marketing with Facebook Insights

Mediabistro Course

Marketing with Facebook Insights

Starting October 2, use Facebook’s analytics tool track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how to measure key performance indicators and make your data actionable. Register now!

 

Leave a Reply

2 Responses to “Facebook Updates Policy Terms for Big Platform Applications”

  1. Facebook Sets New Restrictions For Top App Developers says:

    [...] Facebook spokesperson told Inside Facebook the move was prompted by the need to maintain quality service on the Facebook [...]

  2. Facebook Sets New Restrictions For Top App Developers - AllFacebook says:

    [...] Facebook spokesperson told Inside Facebook the move was prompted by the need to maintain quality service on the Facebook [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Senior Web Developer

Kaufmann Mercantile
Brooklyn, NY

Director of Web and Online Services

University of California at Irvine
Irvine, CA

Web Producer / Designer

Purch
New York, NY

Marketing Graphic / Web Designer

Collectrium
New York, NY

Web Production Designer (Contrator)

Marvel Entertainment
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us