Hot Potato Team Could Be Headed to Work on Facebook’s News Feed, Or Location Service, Or Questions?

Out of the last five startups that Facebook has bought, four of them have had something to do with sharing information in a social news feed interface or sharing location data, if not both. All of the sale prices have been relatively low, too, with the acquisitions largely intended to bring in talented developers. So it makes sense that Facebook may be buying Hot Potato, a startup that lets you create and share a stream of information about events, and anything else.

The acquisition is close to finalized, according to TechCrunch, and like Facebook’s other purchases, the main point may just be to scoop up talented people who have generally relevant product and engineering experience. The company has raised $1.4 million in funding from well-known angels, with the price being somewhere in the $10 million to $15 million range, according to MediaMemo.

But there are a few areas where the Hot Potato team, headed by veteran product leader Jake Schaffer, would be the most relevant.  Facebook is “supposedly looking to bulk up the projects under Facebook Director of Product Blake Ross, and on the mobile side of things,” TechCunch says. “This Hot Potato deal could fulfill either of those — or both.”

Location, a long-tested feature that, one way or another, would involve people sharing their locations into the news feed — probably from their phones — then talking about what they’re doing. That seems relevant to Hot Potato.

Another area is Facebook Questions, a product currently in private beta, that Ross has been working on directly. It lets users ask and answer questions in a threaded-comments format, somewhat like Yahoo Answers or Quora. Questions hasn’t fully launched yet, and it’s possible that the Hot Potato team could end up here.

Of course, Facebook’s news feed has been a key part of the site for years, the company has more experience designing (and redesigning) it at scale than anyone else in the world, and maybe it just wants more help here.

Most of the other startups that Facebook has bought recently have somehow been working on social sharing products. FriendFeed, which Facebook bought almost a year ago, had its own social activity stream service. Nextstop, acquired earlier this month, let travelers share their experiences with each other. ShareGrove, bought in May, focused on private conservations. The other two companies are less relevant: Octazen made an effective contact importer for social sites; Divvyshot made online photo products.

Hot Potato might go the way of FriendFeed, whose employees are now working in a variety of areas across the company, or it might emerge with a soon-to-be-launched Facebook product.

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

2 Responses to “Hot Potato Team Could Be Headed to Work on Facebook’s News Feed, Or Location Service, Or Questions?”

  1. This Week’s Headlines on Inside Facebook says:

    [...] Hot Potato Team Could Be Headed to Work on Facebook’s News Feed, Or Location Service, Or Quest… [...]

  2. VARUN DIXIT says:

    Yes i am agree with this

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Consumer Social Media Manager

3D Systems
New York, NY

Digital & Social Media Manager

Beauty & Entertainment Company
Brooklyn, NY

Social Media Editor

OZY MEDIA, INC
New York, NY

Director of Public Relations and Social Media

Hospital for Special Surgery
New York, NY

DIGITAL & SOCIAL MEDIA MANAGER

Beauty & Entertainment Company
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us