Starbucks Is the First Brand to Reach 10 Million Facebook Likes
Starbucks became the first brand on Facebook to collect a fan base of 10 million on Wednesday. This growth comes on the heels of Lady Gaga becoming the first person to gather the same number of fans.
Starbucks has undoubtedly been one of the most successful brands on Facebook, partly due to the store’s popularity and ubiquitousness, but also because the company maintains a very active presence on Facebook.
The company’s audience of 10 million people around the world has been hard won with marketing, promotions and advertising. Over the years Starbucks has given away free ice cream on Facebook, been recognized by Facebook and was also the most popular brand.
The Page is consistently one of the top 20 fastest growing Pages, as evidenced by our weekly posts showing the number of fans added to the Pages with the aid of our PageData tool. And Starbucks consistently has an update or promotion for every occasion.
July 15th, 2010 at 5:59 am
But notice ZERO….ZEROOOOOOO! Starbucks engagement with fans on Facebook. They never reply to posts. They have only tabs to promote their Starbucks Cards, which BTW screw employees out of tips. So having 10mil fans is nice but they aren’t doing anything with them. So this is really about Social Media Failure not success.
July 15th, 2010 at 7:06 am
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July 15th, 2010 at 6:00 pm
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July 15th, 2010 at 10:36 pm
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July 16th, 2010 at 12:54 am
As if we needed more evidence that Facebook is dominated by subhuman scum.
July 16th, 2010 at 5:11 am
And don’t forget, 5 million of those are spam bot accounts and not real users ;)
And they were also the first to get kicked out of the Imperial palace in China.
July 16th, 2010 at 11:23 am
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July 16th, 2010 at 12:22 pm
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July 16th, 2010 at 6:06 pm
[...] Starbucks Has 10 Million Fans – On the heels of Lady Gaga reaching 10 Million Facebook Fans, Starbucks has become the first brand to reach the milestone, making Facebook an important channel in their ongoing social media efforts. [...]
July 18th, 2010 at 2:26 am
Some people have no taste..
July 18th, 2010 at 4:26 pm
yeah, but only ‘cos there is no button for “dislike” as it would get worn out!
July 19th, 2010 at 10:09 am
Starbucks, no matter how they got their 10 million fans, or how they treat them, this is still a good example of what a powerful medium Facebook is. Like it or hate it, Facebook cannot be ignored as a tool in your social media campaign.
July 20th, 2010 at 6:31 am
[...] button has become the first step to connect with potential customers, and it was only last week Starbucks as the first brand reached more than 10 Million Facebook Likes, and became one of the top ten largest Facebook pages. When it comes to fashion brands, though, [...]
August 3rd, 2010 at 3:58 am
[...] (的粉絲專業) 來接近潛在客戶, 擴大自己的影響力. 星巴克咖啡已經衝破1千萬Facebook的Like數量, 佔居首位. 反觀時尚產業在FB上的動作似乎相對遲緩. [...]
February 1st, 2011 at 12:00 pm
[...] The methodologies used by those calculating ROI are based upon generalized audience assumptions but every brand is unique and thus so is its audience. If you’re marketing a branded, ethical product for the treatment of a chronic condition, how do you compare yourself to Starbucks 10 million fans? [...]