Facebook’s June 2010 US Traffic by Age and Sex: Users Aged 18-44 Take a Growth Break

[Editor's Note: The data cited in this article is excerpted from Inside Facebook Gold, our membership service tracking Facebook's business and growth around the world. Please see Inside Facebook Gold to learn more about our complete data and analysis offering.]

Facebook’s growth slowed down in the United States in June, following a burst of activity through April and May. The country picked up only 320,800 new monthly active users in June, compared to the outstanding 7.8 million it gathered in May.

It’s not uncommon to see a saturated country like the US take a breather after a spurt of growth. However, some unusually interesting demographic trends took place for the country in June that add nuance to the overall growth number.

Specifically, slightly less users in the prime 18 to 44 age range that represents Facebook’s largest age demographic were active on Facebook in June compared to the previous month. (For context, Facebook reported its total number of active US users at just over 125,000,000.)

Why did a couple hundred thousand young, but no longer teenaged, users not visit Facebook last month? The slowdown in growth actually verged into the older 45 to 54 age group, but those numbers were otherwise within normal ranges, as was the growth for the 13 to 17 group.

One possibility is that we’re finally seeing the backlash from heavy media attention to Facebook privacy issues — some of which were real, some the result of confusion and sensationalism. Regardless of the causes, the age groups that logged a loss in June is also the one most likely to have paid attention to the privacy debates, and the timing could be correct, since the Facebook ad tool we use to gather this data is often several weeks behind.

Less excitingly, the negative growth could simply be a blip. But in the years we’ve been tracking the demographic data, we’ve rarely seen a dip like this, so we would tend to favor the idea of a root cause. For example, it’s possible this is just a seasonal breather, as many students aren’t in school and sharing as much content with each other as they do during the academic year, and some people may be on summer vacation.

Despite the June traffic changes, the US has a monolithic enough audience that the overall age splits did not change, when rounding to whole percentage points:

Complete data on monthly growth within each of these demographic groups, as well as monthly growth of Facebook’s overall audience in the US and around the world, is available through Inside Facebook Gold.

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40 Responses to “Facebook’s June 2010 US Traffic by Age and Sex: Users Aged 18-44 Take a Growth Break”

  1. Rodney Payne says:

    Wow, very interesting. As you say, the dip could be either a blip or a fundamental backlash. It may also be due to changes Facebook appear to be making to algorithms controlling which newsfeeds we are shown. Personally, the newsfeeds I’m seeing are becoming less and less relevant. The changes made back in December 09 to reduce spammy applications have seem to have given way to spammy Fan Pages. There are people in my network who I’m interested in seeing updates from who I haven’t seen in months. When I use services like gist or tweetdeck I start to see all of my friends again.

  2. Junio no fue un buen mes para Facebook en los EE.UU | Facebook en español says:

    [...] Vía | insidefacebook [...]

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  5. MediaPost Raw » Blog Archive » Data: Facebook U.S. Growth Down says:

    [...] Facebook’s growth actually slowed in June, according to new data from Inside Facebook. The slowdown followed a burst of activity through April and May. Indeed, Facebook picked up only [...]

  6. SearchCap: The Day In Search, July 7, 2010 says:

    [...] Facebook’s June 2010 US Traffic by Age and Sex: Users Aged 18-44 Take a Break, Inside Facebook [...]

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  9. sam says:

    Surprised nobody has mentioned that June means summer, which means fewer young, but no longer teen, internet users, aren’t online 24/7 from their dorm rooms.

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  12. Abraxas says:

    “Surprised nobody has mentioned that June means summer. . .aren’t online 24/7 from their dorm rooms”

    These statistics are for 1 or more logins in the last 31 days, not average hours logged. I don’t think people are going to stop using Facebook on for 31 days because the sun is out.

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    [...] Facebook only picked up 320,800 new monthly active users in June, compared to the 7.8 million it gathered in May. Info from InsideFacebook. [...]

  25. PC World Blog - Vivere Social » Facebook ha stancato? says:

    [...] non cresce più. Non cresce più come prima. A giugno 2010, secondo un rapporto di Inside Facebook ha “raccolto” negli Usa solo 320.000 utenti. Una miseria se si pensa che a maggio aveva [...]

  26. Facebook Grows Up - Amp says:

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  27. Facebook asked me Who's Missing? | BuzzBox Media says:

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  31. Facebook, 500 Million, and What’s Next | 3fold says:

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  32. CE says:

    I was disapointed with the privacy when it said put your email account and do a search, well I had biz clients and etc. in my contact info and I had no ideal that they would be contacted to be my friend, I thought I would get to select which I did. Then out of the blue a person comes to me that I have never even seen before and only emailed 3 times over Aunt that had a stroke. So I asked and that is what happen so everyone on my email account knows I am on facebook to contact me and be freinds… Which I did not want!!!!!

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  34. kotiprasad says:

    its very interesting policy for realetion one man to one man and onemen to onewomen
    its so heatfully talk to both persons

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