Indonesia and India Led Facebook Growth in June 2010
[Editor's Note: The data cited in this article is excerpted from Inside Facebook Gold, our membership service tracking Facebook's business and growth around the world. Please see Inside Facebook Gold to learn more about our complete data and analysis offering.]
The future is in large, heavily-populated countries whose populations are rapidly modernizing. That’s true economically, and it may also be true for Facebook, judging from the June 2010 figures compiled by our latest Global Monitor report, which tracks Facebook’s growth in almost a hundred countries worldwide.
Indonesia grew the most, adding 1,190,600 new monthly active users to a total of 25.9 million. We’d thought this month might be the one that sent Indonesia past the United Kingdom to become Facebook’s second-largest country after the United States; instead, Indonesia still trails by about half a million MAU, but the milestone looks closer than ever.
Following close behind is India, with 989,640 new MAU over June. The difference between it and Indonesia is that India’s growth is still extremely volatile, swinging between a crawl and large gains from month to month. We don’t expect that to change this year, but India’s population is large enough that it should be fueling some of Facebook’s growth for a long time to come.
As it happens, we also wrote two more extensive articles about India and Indonesia during June. For the latter, we covered the prevalence of English versus Bahasa Indonesian; for India, we looked into the country’s twin circumstance of slow-growing wired broadband and fast-growing wireless data services.
The Philippines and Mexico come in third and fourth, respectively; although some 8,000 miles apart, the two countries are similar in terms of population and Facebook penetration, so it won’t be surprising to see them paired again in the future. Both added over 800,000 MAU in June.
Skipping quickly over the second half of the list, it lists a number of smaller markets that all grew by over 400,000 MAU, as well as the United States, which held onto a small portion of its growth from May. Here are all 10:
In all, the top 10 growers for June added about 6.2 million MAU to Facebook. That’s not counting their many neighbors, of course; over the rest of the month, we’ll take a look at the leaders in each world region.
The full Facebook Global Monitor, July 2010 edition, is available through Inside Facebook Gold, our data and analysis membership which also includes analysis on developments, risks and opportunities in the Facebook business ecosystem