Facebook Platform Roadmap Update: Changes to App Invitations Delayed

Six weeks ago, Facebook updated its developer roadmap, stating at the time that access to invites will be moving to a “new notifications area” in June (and that other requests would be phased out and replaced by updated Share dialogs in July).

Since then, however, Facebook hasn’t made any further product changes. Why?

Some large developers in the ecosystem say that the delays are largely due to the pushback that the proposed changes are getting from developers. Invitations are still an important communication channel for many apps, and especially after the removal of app notifications, further removals of invites (or at least, easy access to invites) at this point would be like throwing salt on the wound.

We asked Facebook about the timeline, which has been adjusted multiple times since it was originally announced last fall. “We are pushing this back a bit and will update the roadmap soon,” a Facebook spokesperson says. So, developers should still expect these changes will be coming down the pipe.

One other important thing to note is that as Facebook has updated its home page since the original announcements, invites/requests have also started to get new real estate in the bookmarks area of the home page (i.e. “Friends (1)”), thus making the old access point (which used to be on the top right of the home page) no longer the only way to access Facebook requests. However, we’re not seeing app requests displayed in the same way here on bookmarks.

We’ll let you know as we get any more word from Facebook on the Platform team’s plans to update the way that app invites work.

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One Response to “Facebook Platform Roadmap Update: Changes to App Invitations Delayed”

  1. MySpace Reduces Daily App Invite Limits, Reporting Higher Engagement as a Result says:

    [...] Many developers want the option to have users inviting as many friends as possible, but this can lead to spam and unhappy users, so social platforms have tried to find the right balance by dialing daily invite numbers up and down. Facebook has its own limits to invites — and has plans to revamp the way invites are presented to users, although it has pushed those plans back quite a few times. [...]

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